Senior Marketing Planning Manager
13 hours ago
Newport
Position Summary Why join our team? We champion best-practice marketing execution, ensuring consistent brand standards and improving return on investment through coordinated governance and smart operational design. Join a team at the centre of Samsung Europe’s sustainable, future-ready marketing transformation. Our department leads the strategic investment that enables multiple subsidiaries to operate on a shared, scalable infrastructure—eliminating duplicated spend and driving meaningful efficiency across Europe. Our work also places you at the forefront of fast-moving regulatory and technological shifts, empowering the business to respond quickly and effectively through agile, data-driven initiatives. If you’re looking to shape how world-class marketing is planned, delivered, and evolved across an entire region – this is your opportunity to make a lasting difference in how Samsung does marketing. You will play a pivotal role in: • Driving Strategic Innovation: maximise shared infrastructure utilisation, best-practice frameworks, and data-driven processes to improve marketing efficiency and return on investment across the European region., • Cross-team, Regional Change: leading initiatives that help Samsung stay ahead of fast-moving technology, competitors and adapt safely to regulatory shifts—your ideas will directly influence the future of European marketing., • Lead the end-to-end investment process, including strategic planning, investment review gates, quarterly steering, roadmappping, KPI alignment, and completion reporting., • Embed lessons-learned processes to continually strengthen investment decision quality and operational discipline., • Lead the development of high-quality business cases across divisions, setting industry-leading KPI benchmarks and ensuring KPI definitions are consistent, measurable, and strategically meaningful., • Lead MBO, ROI alignment, and performance calibration to improve investment efficiency year-over-year., • Partner with Finance, Category, and Subsidiaries to ensure KPI frameworks drive commercial outcomes., • Deliver pan-category (MX, VD, DA) reporting aligned with HQ/EHQ standards, consolidating Subsidiary performance into clear insights., • Own Power BI dashboarding, ROI frameworks, business case templates, and completion review packs., • Lead analytics and dashboard development for Net Sales, Gross Margin, Trade Spend, ATL/BTL, digital performance, and division-level insights., • Own the integration of TIM (Sales Deduction + Marketing) data ecosystem across NERP, Finance Systems and Media to deliver a centralised view that enable efficient/effective management of investment., • Translate data into actionable strategies that enable portfolio and market-level investment optimisation., • Lead the adoption of AIA-driven analytics, forecasting models, and insight generation to elevate investment decision-making., • Develop AIA-enabling tools (ROI predictors, media mix simulators, KPI anomaly detection, etc.) to improve operational efficiency and strategic clarity., • Act as the integration link between Marketing, Finance, Sales, and Category teams to identify synergy opportunities and eliminate duplicated efforts., • Manage and coach junior analysts; build capability in BI tools, KPI literacy, modelling, and governance processes., • Streamline administrative tasks by delegating routine approvals and system processes to AP and junior team., • Establish and maintain replicable KPI frameworks and investment governance models across EU16., • Ensure all RFPs and strategic projects follow standardised KPI, ROI, and performance measurement requirements., • Ensure cost-centre operations remain compliant with internal audit, finance, procurement, and compliance standards., • Introduce process innovation to reduce complexity, shorten execution cycles, and improve cross-team visibility., • Oversee annual budgeting, forecasting, accruals, variance monitoring, and cost-centre reconciliation from an investment management perspective., • Provide clarity on strategy, team purpose & value and define the key areas of focus and direction., • Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities., • Role model inclusion for your team to build trust and psychological safety., • Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members., • Ensure communication with your team is a core focus area including cascade of information from Leadership Team and relevant business updates., • Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner., • 7+ years in marketing analytics, investment governance/leadership, • Strong logic/hypothesis formulator, • Strong analytical and storytelling skills using data visualisation tools, • Fully LLM proficient: Demonstrated adoption of AI to benchmark, automate and deliver value enhancement to processes, tasks, analytics enhancement and delivery, • Excellent stakeholder management and communication skills, • shown ability to manage cross-functional governance processes, • Internal: Marketing Directors, Heads of Division (MX, VD, DA), Finance, D2C teams &, • Subsidiary end-users, • External: Agencies, media partners, data providers, • Capability to coach junior analysts and manage multiple deliverables, • Microsoft Excel (Advanced) & Office Suite, • SQL / Python (Advantage), • Power BI / Dashboarding track record, • NERP, SAP or equivalent ERP system experience, • ROI uplift across key campaigns, • Improved governance compliance and reporting efficiency, • Accuracy and timeliness of TIM and ROI reports, • Reduction in manual reporting time through automation, • Hybrid working – 3 days in the office and 2 days at home per week, • Bonus scheme linked to individual, team and company performance, • Car allowance, • Pension contribution, • Three volunteering days each year, • Holiday - 25 days plus bank holidays and an additional day off for your birthday, • Access to discounts on a wide range of Samsung products Access to a discount shopping portal, • Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency