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What we do: At IndiCater, our mission is to empower hospitality teams to love what they do. With over 25 years of experience, we’re passionate about delivering hospitality software solutions that make running food service businesses easier, more efficient, and more profitable. We’re trusted by a wide variety of clients, including contract caterers, care homes, schools, hotels, pubs, restaurants, and leisure venues. Who we are: We’re a team of ex-hospitality professionals who believe people do their best work when they have the freedom, support, and resources to plan their own days and have their voices heard. We offer a flexible and supportive work environment, with a mostly remote setup. As a team, we come together at least once per quarter, with some individual teams meeting more frequently based on location and needs. We are human. We embrace a culture of openness, balance, and continuous improvement. We value contribution, honesty, and the lessons that come from failing fast. We celebrate our differences and the unique strengths they bring. We care about our clients, the industry we work in and the people around us. As a small but agile team, we offer the perfect environment to grow your career and make a genuine impact. IndiCater is owned by Volaris which provides additional opportunities that come with being part of a global organisation, such as access to events (online, within the UK and around the world), peer to peer learning, networking and training. The role: We’re looking for a strategic hunter – a motivated, results-driven Business Development Manager who loves building pipeline and taking deals from new opportunity through to long-term client relationships. This exciting new role has been introduced to drive our growth and champion a high-performing sales culture. Reporting to the Head of Sales & Marketing, you’ll be spotting new opportunities, starting meaningful conversations, and delivering on our mission. You’ll take ownership of the full sales cycle – from identifying prospects and generating your own pipeline, through to closing deals and nurturing long-term partnerships. You’ll be joining a small, ambitious team, so we’re looking for someone who thrives in an autonomous environment. You’ll need to be comfortable building your own prospecting lists, generating your own leads, and confidently managing a 360° sales role with minimal reliance on wider resources. If you’ve cut your teeth as a BDE and you’re looking for more ownership, bigger targets, and real career growth, this could be the role for you. In an ideal world, you’ll bring experience in hospitality technology and a solid understanding of how to successfully manage a B2B SaaS sales cycle. Here’s what you’ll be doing: • Build and convert a high-quality sales pipeline by proactively identifying opportunities through strategic outreach, intelligent calling, and targeted networking., • Generate and manage prospect pipelines by creating outbound prospecting lists while effectively qualifying and progressing inbound enquiries., • Lead high-value discovery conversations to deeply understand prospect challenges, assess alignment with IndiCater’s solutions, and make informed decisions on whether to progress or disqualify opportunities., • Own and nurture prospect relationships by managing communications, setting clear expectations, and maintaining consistent, timely engagement throughout the sales process., • Deliver impactful product demonstrations that clearly connect IndiCater’s capabilities to prospect needs, both in person and via virtual platforms such as Microsoft Teams., • Maintain robust CRM discipline by ensuring HubSpot records are accurate and current, contributing reliable forecasting data and providing clear pipeline visibility through regular reporting., • Develop compelling commercial proposals that translate prospect challenges into tailored solutions, positioning IndiCater to successfully secure new client partnerships., • Drive deals through the full sales cycle using strong negotiation and commercial acumen to achieve successful outcomes., • Partner closely with Marketing to refine messaging and value propositions, share market insights, and contribute to the development of effective sales enablement materials., • Build deep sector expertise across the hospitality industry and its sub-sectors, adapting sales strategies to different ICPs, personas, and buying environments., • Collaborate cross-functionally with colleagues across the organisation to maximise new business opportunities and contribute to collective commercial success., • Operate with strong personal organisation and accountability, prioritising effectively and consistently delivering against both internal objectives and external stakeholder expectations., • Continuously expand market and industry knowledge, acting as an internal source of insight and sharing feedback that informs strategy and product development., • Contribute flexibly to wider business priorities as required to support organisational growth and success., • Proactively experiment with and adopt AI tools to enhance prospecting, personalise engagement at scale, and continuously improve sales effectiveness and productivity. Who you are: • A minimum of 4 years of proven experience in a business development, sales, or related role, • A strong track record of planning, managing, and exceeding targets, • Demonstrated success in building and growing a robust sales pipeline, • Experience within the UK hospitality industry is highly desirable, • Familiarity with SaaS and license-based business models is also highly desirable, • Meticulous attention to detail with strong organisational and time management skills, • Confident in decision-making yet open to asking for help and feedback to ensure the best outcomes, • Thrives in a learning-focused environment, eager to improve skills, learn from others and embrace new ideas, • Technical aptitude, with the ability to confidently address client queries on both functional and technical aspects, • Strong analytical and problem-solving skills, with a data-driven approach to decision-making, • Self-motivated and proactive, able to work independently as well as collaboratively within a team, • A team player who builds strong cross-department relationships, contributing ideas and sharing expertise to achieve common goals, • Excellent verbal and written communication skills, with the ability to engage and influence stakeholders at all levels, • Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint), • Intermediate CRM skills, with experience using platforms such as Salesforce, HubSpot, or similar, • Full, clean driving licence with access to your own vehicle for client meetings and networking events, • Ideally located within 2-hours of Newbury

Position Title: Business Development Representative Location: United Kingdom Employment Type: Full-Time Onsite, Remote or Hybrid: Remote/Flexible Department: Marketing Hiring Manager: Manager of Business Development Travel: Minimal COMPANY SUMMARY: Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale. Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs. Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy. Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities. POSITION SUMMARY: At Aprimo, the Business Development Representative (BDR) will work with Demand Generation to assist Account Executives (AE) to drive new business revenue. You will be required to utilise leading sales technology to meet activity and opportunity quotas per month. WHAT YOU WILL BE RESPONSIBLE FOR: • Work with Demand Generation to identify target prospects/stakeholders to engage with, • Work with marketing and Account Executives to create and drive a nurture program to support pipeline development, • Build targeted lists for your outreach using ZoomInfo, Cognism and Salesforce, • Work with prospects to identify business challenges through structured discovery conversations, with a ‘solution first’ mindset to align their challenges with the values and outcomes Aprimo can provide, • Generate high-quality first-time appointments per month for your Account Executive to attend, • Continue development and maintain a qualified opportunity pipeline that exceeds 3x of the team annual quota, • Identify any gaps in KPI’s against strategic territory plan, • Utilise existing networks and relationships to build new business, • Accurately document information on each opportunity through Aprimo’s SFDC CRM tool while always recording/maintaining next steps/actions, • Share inputs and collaborate with other departments in preparing sales materials, presentations, and driving new initiatives, • Develop and maintain market knowledge and competitor positioning to be a credible advisor in this space, • Identify and attend relevant industry events that support pipeline creation, • Additional responsibilities and duties may be assigned as required CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE: The Essentials • A minimum of 1-year experience in a similar role within a software provider, SaaS, digital or technical sales environment, • 1-2 years of related experience (marketing, sales, consulting, business process), • Fluency in English, French, and German are required, • Previous history meeting target goals, • Proven track record of generating opportunities in a purely new business BDR/MDR role – strong performance against target Additional Successful Qualities • Self-starter mentality with the ability to work independently, • The ability to focus on identifying and selling to business challenges, not just the technology, • The ability to demonstrate understanding of digital landscape and importance of multi-channel communications, • An agile mind and a person who thrives in a fast moving sales environment, • Aptitude to manage numerous requests and time demands concurrently, while achieving goals from assigned territory, • Proven business development success through effective use of core sales tools: Salesforce, Intent, LinkedIn SalesNav, ZoomInfo, Microsoft Office etc, • Demonstrated ability to collaborate with a distributed sales team, • Capability of understanding customer pain points, requirements and correlating potential business to value that can be provided, • Promotes a strong sense of urgency for reaching goals and key deliverables. Acts without being told what to do. Brings new ideas to the company APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE: • Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility with team members who are friendly, intelligent and enthusiastic people that are committed to the product and mission here at Aprimo., • With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal., • We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities, • Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere., • We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings., • Flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance., • With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut., • In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!, • Part of the key to our success is that team members are not only successful at collaboration and open communication, but that they are also given a great deal of autonomy and freedom in their own individual roles., • Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles., • As such, individual team members can leave a lasting impact and footprint within the organization – in fact, our average employee tenure is 7.7 years., • Aprimo employs a “choose your own adventure” approach to career advancement., • Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion., • Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities., • For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics., • Ranked #1 in AI Metadata & Search by Forrester, Aprimo sits on the cutting-edge of technology and is paving new paths forward by incorporating AI (artificial intelligence) into our product offerings., • We offer generative AI in a secure environment built for brand safety and governance. Our AI-powered content operations platform, with industry leading digital asset management (DAM) software at its core, helps to optimize the creative process and improve the user experience with better search, recommendations, categorization and summarization., • Our AI empowers marketing teams to automate tasks, analyze data, and personalize content, ensuring scalability without sacrificing productivity., • AI automatically identifies asset characteristics and transforms them into words a human would search for. Translation, image alterations, personalization, and more are all streamlined by AI., • With our platform, marketers can efficiently produce a larger volume of content, engage customers on a personalized level, curate relevant materials, and make data-driven decisions to drive their content strategies forward., • Our AI offers up to 72% increase in discoverability and productivity, up to 61% reduction in production time, and up to 66% faster time to market. APRIMO BENEFITS WE OFFER: • Target Compensation: Annual base salary target of the British pound equivalent of $55,000 USD and commissions target of $30,000 USD, depending on job related knowledge, skills, and level of experience. This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills and abilities, as well as internal equity, alignment with market data, or other law., • Competitive benefits coverage that begins on the first day of employment

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