Digital Marketing Manager
hace 13 días
Kilmarnock
Digital Marketing Manager Location: Kilmarnock (with responsibility across 3 clinic locations)Job Type: Full-Time Salary: circa. £40,000 (DOE) Immediate start available. A leading independent care provider, committed to delivering expert, personalised solutions across Ayrshire, Glasgow and Lanarkshire. As they continue to grow, they are looking for a results-driven Digital Marketing Specialist to take full ownership of their online presence and drive patient engagement across all their locations. The Role This is a hands-on, strategic and creative role where you will lead and execute their digital marketing efforts. You will play a key part in increasing brand awareness, generating high-quality leads, and supporting the continued growth of their clinics. Key Responsibilities • Develop and implement a comprehensive digital marketing strategy across all locations, • Manage and optimise SEO to improve search rankings and drive organic traffic, • Plan, execute and monitor paid advertising campaigns (Google Ads, Meta, etc.), • Lead social media strategy and day-to-day management across all online platforms, • Create engaging content for social media, website, and campaigns, • Analyse campaign performance and produce actionable insights, • Manage website updates and ensure strong UX and conversion optimisation, • Coordinate marketing activity across all clinic locations for consistency and impact What they are looking for • Proven experience in a Digital Marketing Manager or similar role, • Strong expertise in SEO, PPC (Google Ads), and social media marketing (TikTok, You Tube, Instagram, Facebook, etc), • Experience managing multi-location or regional marketing campaigns, • Excellent analytical skills with experience using tools such as Google Analytics, • Creative mindset with a strong eye for content and branding, • Ability to work independently and take ownership of results, • Strong communication and organisational skills Desirable • Experience in healthcare or service-based industries, • Knowledge of local SEO strategies, • Familiarity with CRM or marketing automation tools What they offer • Competitive salary (dependent on experience) Circa £40,000+ per annum, • Opportunity to make a real impact in a growing business, • Supportive and friendly team environment, • Flexibility and autonomy in your role Apply Now If you’re passionate about digital marketing and want to play a key role in growing a trusted healthcare brand, then get your application in now. Good luck!