Retail Marketing Manager
5 days ago
Bracknell
Are you a creative and strategic retail marketer who thrives in a fast-paced, structured environment? We're working with a leading retail group to find an experienced Retail Marketing & Visual Merchandising Manager to lead their customer journey strategy across 450+ locations in the UK and Europe. This is a pivotal role where you'll take ownership of store marketing campaigns, point-of-sale strategy, visual merchandising standards, and customer engagement initiatives across a substantial store estate. Based in Bracknell three days per week, this position offers a competitive salary of up to £65,000, private healthcare, and international travel opportunities (up to 30% of the time). You'll collaborate with marketing leadership and cross-functional teams to ensure stores deliver a consistent, compelling, and commercially successful customer experience. What You'll Be Doing: • Leading the development and execution of in-store marketing and PoS strategies across multiple markets, • Defining and managing visual merchandising principles and training programmes for all store formats, • Collaborating with merchandising, store development, and operations teams to enhance the customer journey, • Overseeing planning and implementation of PoS materials and equipment, balancing creativity with cost-efficiency, • Maintaining and optimising store blueprints, signage, and equipment standards across new and existing locations, • Managing a significant PoS and VM budget, including supplier partnerships and print production What We're Looking For: • Extensive experience in retail marketing, including PoS, visual merchandising, and local marketing strategy, • Proven leadership capabilities with experience managing both teams and large-scale marketing budgets, • Strong stakeholder engagement skills, particularly within structured, multi-layered organisations, • Multi-market marketing expertise with understanding of regional customer behaviours, • Background in fast-paced retail or FMCG environments, ideally with high SKU volume or grocery-style operations, • Degree-level education with solid understanding of shopper marketing, store format design, and promotional planning Interested? Apply now or send me a message to discuss this opportunity in confidence.