Director, Demand Generation
13 days ago
Kirkland
Job DescriptionPosition Title: Director, Demand Generation $127,485 to $164,450 annually DOE, plus target annual bonus Comprehensive health benefits include - medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time off, parental leave, quarterly performance bonus, training, career growth and education reimbursement programs. At Ziply Fiber, our mission is to elevate the connected lives of our communities every day. We are delivering the fastest home internet in the Northwest, with a focus on areas traditionally underserved by mainstream internet companies. And as our state-of-the-art fiber network expands in WA, OR, ID and MT, so does our need for team members who can help us grow and realize our goals. We may be building internet, but we are reaching real people. We strive to build relationships and provide customers and communities with refreshingly great experiences. We emphasize our values in all our interactions: Genuinely Caring: Our customers and colleagues are people, and quite possibly our neighbors. We put ourselves in their shoes and give them our full attention. Empowering You: We empower our customers to choose the products that best meet their needs, and we support our employees to implement solutions that elevate the experiences of our customers and coworkers. Innovation and Improvement: We always look for ways to make the experiences of our customers – and each other – better. Earning Your Trust: We earn trust by communicating simply and transparently as real people, not as a corporation. Job Summary This position is based in our Kirkland, WA office. The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber’s residential growth across all sales channels, including e-commerce, call center, and direct sales. This role oversees a team responsible for inbound and outbound campaigns—spanning paid media, direct mail, retargeting, outbound calling, and local events—focused on lead nurturing, customer acquisition, and revenue growth. With a sharp focus on cost per gross addition (CPGA) and Net Promoter Score (NPS), the Director collaborates cross-functionally with Brand, Product, Sales, and Customer Experience to align efforts and accelerate impact. This is a high-visibility role for a results-oriented marketer passionate about turning insights into strategy at a fast-growing brand. Essential Duties and Responsibilities: The Essential Duties and Responsibilities listed below are a range of duties performed by the employee and not intended to reflect all duties performed. • Lead and manage a team of demand generation professionals, providing direction, coaching, and mentorship to support team development and performance., • Own and drive Ziply Fiber’s demand generation marketing strategies, campaigns, and P&L with accountability for sales, revenue per customer, cost per sale and sales NPS online and offline channels, • Manage and optimize the demand generation budget, ensuring efficient allocation of resources across paid and organic channels to maximize ROI and sales impact., • Take accountability for both strategic and day-to-day management of the paid media program, to achieve budgeted sales and growth targets., • Analyze cross-platform data, customer behavior and customer sales journeys to improve the sales/acquisition experience, proactively identify strategic opportunities and to inform the prioritization of impactful initiatives that accelerate growth., • Oversee go-to-market plans for products, product updates and promotions to ensure marketing, sales and support are aligned, trained and providing a consistent prospect and customer experience., • Collaborate with other teams on location-specific sales events, partnerships, and channel tactics to drive awareness and sales., • Collaborate closely with Business Intelligence to ensure the development of robust and insightful reporting that meets the evolving strategic needs of the Marketing organization., • Drive cross team alignment thru regular reporting on funnel health, marketing-sourced sales and activations and overall demand generation performance., • Ensure email and customer referral programs engage and convert prospects at different funnel stages., • Partner with the sales teams to optimize lead generation efforts and improve conversion rates for both inbound and outbound call sales as well as with the door-to-door sales channel., • Drive use of the CDP to increase personalization and reduce friction in the purchase process., • Drive a culture of data-driven decision-making across the Demand Generation Marketing team., • Performs other duties as required to support the business and evolving organization. Qualifications: • Bachelor’s degree required. Higher degree is a plus., • Minimum of seven (7) years in demand or lead generation marketing, with a strong track record of delivering measurable results required., • Minimum of three (3) years of experience managing and developing high-performing marketing teams required., • Deep understanding of online and offline demand generation best practices, industry trends, ecommerce, digital marketing tools, paid media, tracking standards, attribution methods and marketing operations in B2C and B2B environments, • Subscription or recurring revenue business experience, such as Telecom, is a plus., • A growth and solution-oriented mindset with a passion for testing, iterating, and scaling successful marketing programs., • Intellectually curious and never satisfied with “the way things are” today., • Strong team management experience, with demonstrated leadership, mentoring and coaching skills., • Exceptional results-driven strategic thinking capabilities with a proven ability to dissect complex problems and drive insightful, data-backed solutions., • Strong data analysis skills with experience in lead forecasting, reporting, and campaign analysis, • Bias for action and ability to proactively achieve goals with optimistic energy and tenacity., • Excellent communicator, comfortable speaking to executives about performance and results, • Strong project management skills with proven ability to manage and prioritize competing timelines., • Experience working with highly motivated sales, marketing, business intelligence, product and CX teams. Knowledge, Skills, and Abilities: • Ability to work independently and apply sound judgment and reasoning skills to a variety of situations., • Ability to multi-task and collaborate effectively with other personnel to meet deadlines., • Strong verbal and written communication, attention to detail, and organizational skills., • Ability to work within critical deadlines., • Ability to adjust to rapidly changing priorities and schedules., • Ability to provide excellent customer service. Work Authorization Applicants must be currently authorized to work in the US for any employer. Sponsorship is not available for this position. Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Essential and marginal functions may require maintaining physical condition necessary for bending, stooping, sitting, walking, or standing for prolonged periods of time; most of time is spent sitting in a comfortable position with frequent opportunity to move about. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Work Environment Work is performed in an office setting with exposure to computer screens and requires extensive use of a computer, keyboard, mouse, and multi-line telephone system. The work is primarily a modern office setting. At all times, Ziply Fiber must be your primary employer. Unless otherwise prohibited by law, employees may not hold outside employment nor be self-employed without obtaining approval in writing from Ziply Fiber. In holding outside employment or self-employment, employees should ensure that participation does not conflict with responsibilities to Ziply Fiber or its business interests. Diverse Workforce / EEO: Ziply Fiber is an equal opportunity employer. Ziply Fiber will consider all qualified candidates regardless of race, color, religion, national origin, gender, age, marital status, sexual orientation, veteran status, and the presence of a non-job-related handicap or disability or any other legally protected status. Ziply Fiber requires a pre-employment background check as conditions of employment. Ziply Fiber may require a pre-employment drug screening. Ziply Fiber is a drug free workplace.
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