Director of E-Commerce
2 days ago
Yonkers
Job DescriptionSalary: $120,000 - $130,000 Job Description About Bask & Lather Co. Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach. Its an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, were shaping the next chapter of a brand powered by community and led by purpose to, help people everywhere love their hair, love their journey, and love themselves. Key Responsibilities We are seeking a highly strategic and results-drivenDirector of E-Commerceto lead, optimize, and scale our global digital commerce ecosystem acrossShopify Plus, Amazon, Walmart, TikTok Shop, and emerging marketplaces. This leader will own the end-to-end customer journey, drive measurable revenue growth, and build a best-in-class direct-to-consumer and marketplace experience. The Director of E-Commerce will bring deep expertise inShopify Plus, CRO, SEO, merchandising, bundling strategies, pricing optimization, and A/B testing, with a proven track record of scaling e-commerce revenue at pace. If you do not haveShopify Plus experienceand ademonstrated history of managing and growing e-commerce store revenue through strategic optimization, please do not apply as these are firm needs for this role. Strategy & Growth • Lead theglobal DTC and marketplace strategy, driving growth across categories, launches, and seasonal campaigns., • Own revenue forecasting, budgeting, and proactively identify risks and opportunities., • Lead theglobal growth of Amazon, international marketplaces, and social commerce, ensuring revenue growth, profitability, and brand integrity., • Build and implement strategies forsubscription growth, retention, upsells, and repeat purchases., • Drive alignment with Growth, Marketing, Creative, Operations, and Product teams to ensure e-commerce initiatives support business priorities. Platform & Tech Stack Optimization • Own and optimize the Shopify Plus site: manage navigation, merchandising, content, PDPs, cart, checkout, quizzes, and post-purchase experience., • OverseeAmazon, Walmart, and TikTok Shopstorefronts with compelling product listings, enhanced content, and optimized performance., • Optimize Tech Stack: Oversee loyalty programs, subscriptions, customization tools, reviews integration, email/SMS marketing, and all e-commerce platform integrations., • Partner with Paid Media teams to buildhigh-converting landing pagesand with Product teams to create PDPs highlighting new features and launches. Conversion Rate Optimization (CRO) & UX • Lead a structuredA/B testing and UX experimentation roadmapto improve conversion rate, AOV, retention, and overall site performance., • Analyze KPIs (conversion, revenue, bounce rate, traffic behavior) viaGA4, Shopify Analytics, and CRO tools, delivering insights and action plans., • Monitor competitor activity and industry trends to proactively adopt best practices in CRO, merchandising, SEO, and mobile optimization. Execution & Customer Experience • Oversee flawless execution ofproduct launches, promotions, and brand campaignsacross digital commerce platforms., • Create seamless customer experiences forboth consumers and professional stylists/salons., • Align promotional calendars with GTM campaigns across all platforms., • Collaborate with Operations to ensure inventory accuracy and availability., • Partner with Customer Experience to ensure support readiness for new products, FAQs, and promotional activity. Leadership & Reporting • Deliver consistent reporting and actionable insights on all e-commerce KPIs., • Lead and mentor the e-commerce team to execute at a high level and scale with the business., • Stay ahead of e-commerce trends, platform updates, and compliance requirements to maintain Bask & Lathers competitive edge. Qualifications • 7+ years of e-commerce leadership experience, including3+ years on Shopify Plus (required)., • Proven success inscaling revenueacross Shopify Plus and marketplaces (Amazon, Walmart, TikTok Shop)., • Deep expertise inCRO, SEO, A/B testing, bundling, pricing, and merchandising., • Strong analytical background with proficiency in GA4, Hotjar, Shopify Analytics, or similar CRO/UX tools., • Experience leading cross-functional teams in afast-paced, growth-stage brand environment., • Excellent organizational, leadership, and communication skills., • Hybrid role: must be able to work on-site in Yonkers, NY several days per week. Location: Remote-Yonkers, NY Work Arrangement (remote or hybrid): will be determined based on the candidates location Type:Full-time Salary Range:$120,000 $130,000 Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at