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Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!

Title: Saturday Academy Associate Instructor, Math Reports To: Senior Manager of Teaching and Learning FLSA: Part-time, Seasonal Location: New York City, in-person. Dates: Spring Semester; Exact Saturday dates of programming vary based on which Grade Instructor is placed (see specific dates below) Compensation: $40/hr for 6.5 standard (required) + 3 flex (use as needed) hours per week There will also be opportunities for Summer Academy and Fall Saturday Academy in the future. ** Position Overview** Associate Instructors will join SEO’s community of passionate educators to implement a rigorous college prep curriculum for motivated and driven high school students. Using our original curriculum and a student-centered approach to teaching and learning, Associate Instructors co-teach Math for 9th or 10th grade Scholars in New York City. Associate Instructors are the first to cover classes when instructors are out or they co-teach alongside Instructors to facilitate classroom instruction, teach mini lessons, organize small group and one-on-one instruction, and provide additional Scholar support. Associate Instructors do not have grading responsibilities. ** The Courses** Instructors will be placed depending on their self-reported proficiency and demo lesson. The math courses offered at SEO include: - 9th Math: Numbers and Operations, Graphs and Relationships, and Algebra/Pattern and Structure Courses Skills include: properties of numbers; expressions, equations, and identities; ratio and rate; percentages; proportional reasoning; irrational numbers; linear, quadratic, and exponential functions (including compound growth formula); algebraic representation of functions; graphing functions and identifying key characteristics; modeling real-world situations with functions; systems of equations and inequalities; algebra with exponents; fractional exponents and roots; algebra with rational expressions and equations; properties 2D and 3D geometric figures; introduction to coordinate geometry. - 10th Math: Trigonometry, Precalculus, and SAT Math Courses Skills include: triangle geometry and special triangles; trigonometric functions; inverse trig functions; radian measure; the unit circle; graphing and modeling with sine and cosine functions; unit analysis; function notation, including function composition and inverse functions; characteristics of graphs; transformations of graphs; average rate of change; introduction to limits; introduction to the derivative and the power rule; and content covered on the new digital SAT. ** The Sites** Saturday Academy takes place at one of our partner sites through the semester where the instructor will be placed based on the grade level they are assigned: - 9th Grade: Baruch College, (Vertical Campus Building, 55 Lexington Ave., New York). - 10th Grade: LIU Brooklyn, (1 University Plaza, Brooklyn). Occasionally, Orientations and/or Professional Development for all grade assignments will be held at the SEO Office: 55 Exchange Place, New York, NY (Financial District). Dates, Weekly Hours, and Compensation: Instructor Orientation: 9th Instructor Orientation: 02/13 10th Instructor Orientation: 01/22 Spring Saturday Academy: Typically, 3 Saturdays a month, exact dates vary based on which grade instructor is placed. Please note that due to our staffing needs and only seeing Scholars once a week, we cannot support more than 2 absences a semester: ** 9th Grade Saturday Academy:** Orientation (required): 02/13 8 Programming Saturdays (2 absence maximum): 3/8, 3/15, 3/29, 4/5, 4/12, 4/26, 5/10, & 5/17 ** 10th Grade Saturday Academy:** Orientation (required): 01/22 11 Programming Saturdays (2 absence maximum): 2/1, 2/8, 2/15, 3/8, 3/15, 3/29, 4/5, 4/12, 4/26, 5/10, & 5/17 The Associate Instructors are allotted** 9.5 maximum hours per week** during their seasonal employment, made up of Standard and Flex Hours. Standard Hours are when the associate instructor must be working on site with staff or students instructing/co-teaching a class or engaging with an instructional prep or support period: Saturdays, 9:00am-4:00pm (with at least a 30 minute lunch) = 5 Hours/weekly ** Flex Hours** make up the additional “teacher work” educators know go into the job. This is time spent preparing for the lesson, following up with Scholars, communicating with staff and Scholars, etc. These are hours put in outside of the required schedule and can be completed asynchronously throughout the week = 3 Flex Hours/weekly ** Key Responsibilities:** - Instruction & Facilitation – Co-teach three or four periods of ELA and/or Identity & Empowerment. Follow provided lesson plans and meet lesson objectives, abiding by SEO’s articulated criteria for rigorous instruction and student engagement. - Navigate Instructional Technologies – Learn and efficiently utilize our instructional technologies such as Brightspace (Learning Management System), Nearpod, GSuit applications, and Zoom chat (instant messaging tool) in a Blended Learning environment. - Content Preparation – Read, internalize, and practice all lesson plans and materials provided by SEO prior to teaching. Implement thoughtful adjustments to pacing and activities based on specific student needs. - Tutoring and Academic Support – Host open-door lunch tutoring sessions with Scholars who want to come in and review skills learned from class, makeup missed work or lessons, or develop new skills. - Classroom Culture – Project an energetic, engaging, and approachable persona to promote students’ connection to the content, investment in the learning experience, and positive relationship to all members of the community. - Collaboration with SEO Staff and Instructors – Attend all scheduled meetings, professional development trainings, check-ins, and debriefs and respond to all emails and Zoom chats in a timely manner. - Responsiveness to Coaching and Feedback – Meet with your assigned instructional coach (Lead Instructor) at least twice during the semester to receive and implement feedback and recommendations from their classroom observations. ** ** ** Qualifications:** ** Required:** - Minimum of a Bachelor’s degree in content related field - Experience working with high school-aged students - Comfortable with navigating technological learning systems - Expertise and depth of knowledge in English Language Arts, writing, and reading skills OR Advanced high school-level Mathematics (Algebra & Trigonometry) ** Preferred:** - Education Degree and Certification - Understanding and practice of student-centered pedagogy - Knowledge and experience with Universal Design for Learning (UDL) - Certifications, PD course completions, and/or tertiary education in Instructional Technologies - Knowledgeable with research-based, culturally responsive, equity-driven, and anti-oppressive instructional practices ** COMPENSATION** This position is benefits ineligible in accordance with local, state, and federal regulations. The compensation listed in this posting reflects what SEO believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and SEO reserves the right to modify this pay range at any time. ** EEOC Policy** At SEO we are committed to cultivating a team that embodies the backgrounds and experiences of the constituencies we serve and the communities we live in, and a workplace that reflects the impact we make in the world. Candidates from all communities – including people of color, women, members of the LGBTQIA+ Community, veterans, and people with disabilities are strongly encouraged to apply. ** Equal Employment Opportunity is not just the law, it is our commitment.** Sponsors for Educational Opportunity is an Equal Opportunity/Affirmative Action Employer – M/F/D/V. We will consider all qualified applicants for employment regardless of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other legally protected status. If you need accommodation while applying for a role with SEO, due to a disability, please email SEO Talent.