Director of Marketing Operations
2 days ago
Ramsey
Overview Konica Minolta is seeking an accomplished, strategic Director of Marketing Operations to architectand activate scalable, datadriven marketing programs that accelerate revenue growth and deepencustomer engagement. In this highimpact leadership role, you will own the marketing operationsvision-overseeing data & analytics, advanced marketing automation, omnichannel activation, andenterprise digital experiences, including our website and portals. Your work will transform how we segment, engage, and influence customers across the full buyingand customer lifecycle by tightly connecting marketing automation, digital experiences, andperformance intelligence. This role blends strategic leadership with handson operational excellenceto ensure marketing technology, data, and digital channels operate as a cohesive growth engine. You are a forwardthinking, highly collaborative leader who pairs strategic vision with execution rigor. You bring proven experience modernizing marketing technology ecosystems, leading technical teams,and partnering across marketing, IT, and external agencies. You are passionate about buildingintelligent, personalized customer experiences and using data and storytelling to influence seniorleaders and drive alignment. Responsibilities Strategic Leadership & Team Development • Lead, develop, & inspire highperforming Marketing Operations & Activation organization, including marketing automation experts, analytics professionals, & website/digital specialists., • Foster culture of accountability, innovation, experimentation, & continuous improvement., • Influence strategic decisions across marketing, sales, IT, & executive leadership through clear, insightdriven narratives that translate performance data into business impact., • Lead the design, enhancement, & governance of marketing automation ecosystem, with deep expertise in Salesforce Marketing Cloud & enterprisescale implementations., • Oversee automated campaign flows, lead management processes, scoring models, & triggered communications that accelerate pipeline & customer engagement., • Define & implement data models, audience logic, & system configurations that enable sophisticated segmentation & crosschannel activation., • Drive automated advertising placement, bid strategies, & orchestration across channels to maximize ROI through datadriven decisioning., • Provide strategic oversight for enterprise website & customer/partner portals as critical marketing activation & engagement channels., • Partner closely with content team, campaign managers, IT, & external agencies to guide website design, implementation, & ongoing optimization., • Lead & mentor team of website developers & digital specialists, establishing development standards, governance, & delivery best practices., • Ensure websites & portals are optimized for conversion, performance, accessibility, security, & scalability., • Drive website optimization for search, AIdriven discovery, & emerging generative search experiences in partnership with content & analytics teams., • Own website & portal analytics, ensuring digital engagement & conversion data feeds lifecycle marketing, segmentation, and performance reporting., • Build & own executiveready dashboards & reporting environments that deliver actionable insights across marketing, digital channels, & customer lifecycle., • Translate complex data patterns into compelling narratives that communicate marketing effectiveness, customer behavior shifts, & investment impact., • Develop & operationalize advanced, multitouch attribution models that connect marketing, digital, and website interactions across the full customer journey-enabling accurate measurement of channel influence, campaign effectiveness, & true revenue contribution to inform investment & optimization decisions., • Evaluate campaign, website, & lifecycle performance to identify optimization opportunities & recommend datadriven improvements., • Identify, evaluate, & implement marketing & digital technologies that improve scalability, automation, & customer experience., • Partner closely with IT to define use cases, integration patterns, governance models, & business cases for new platforms., • Oversee vendor relationships, external data sources, & budget management across marketing operations & digital activation., • Lead testing, QA, & validation of new features, platforms, & system enhancements., • BA/BS required; MBA or advanced degree preferred., • Demonstrated success leading and developing crossfunctional teams., • Advanced expertise in Salesforce Marketing Cloud, including platform configuration,governance, and enterprise integrations., • Experience supporting or overseeing enterprise websites and portals as part of a broadermarketing ecosystem., • Success in building and implementing paid ad strategies across various platforms, includingGoogle, Bing, LinkedIn, and Meta., • Strong understanding of customer lifecycle marketing, segmentation, omnichannel activation,SEO, AIdriven search optimization, CRO, and web analytics., • Experience managing agencies, external vendors, and complex mar-tech and digital budgets., • Familiarity with SAP and complex CRM/MAP integrations., • Experience defining and building attribution models that showcase marketing's contributionto the business., • Highly analytical, with the ability to synthesize complex data into clear, executivelevel insightsand recommendations., • Exceptional communication skills and executive presence; comfortable influencing seniorleadership., • Proven ability to manage highcomplexity initiatives, competing priorities, and organizational change., • High degree of curiosity, creativity, innovation, and comfort operating in a fastmoving, evolving digital landscape. #LI-MD1 About Us Konica Minolta Business Solutions' (Konica Minolta)journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansive___portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20thanniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be___, included on CRN's MSP 500 list numerous times; recognized as the___by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its___. For more information, please visit Konica Minolta___and follow it on___,___,. Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such assales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal. Au sujet de Konica Minolta Solutions d'affaires Konica Minolta (Konica Minolta) a entame son parcours il y a plus de 150 ans, avec la volonte de voir et de faire les choses autrement. Elle fait equipe avec ses clients pour donner forme a leurs idees en appuyant leur transformation numerique grace a un riche portefeuille de solutions pour un milieu de travail connecte et fute. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de securite video et des services d'impression geres ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'annee 2025 marque le 20e anniversaire de l'entree de Konica Minolta dans le marche de l'impression de production; l'entreprise souligne 20 annees d'excellence, d'innovation et de resultats tout en continuant d'etre une figure de proue dans l'impression numerique commerciale. C'est aussi l'annee ou la marque bizhub de Konica Minolta celebre ses 20 ans, au cours desquels la gamme a revolutionne la technologie de bureau, redefini les processus des entreprises, et evolue continuellement pour repondre aux besoins des milieux de travail modernes, mue par les avancees technologiques et la volonte d'innover. Konica Minolta est fiere de faire partie du palmares 2025 des meilleurs grands employeurs d'Amerique de Forbes, d'avoir figure a plusieurs reprises au palmares CRN des 500 fournisseurs de services geres, d'avoir ete nommee la marque numero un en matiere de fidelite des clients sur le marche des appareils de bureau multifonctions par Brand Keys pendant 18 annees consecutives, et de s'etre vue decerner les prix BLI A3 Line of the Year 2021 et 2025 et Most Colour Consistent A3 Brand 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter. Konica Minolta fonctionne selon un modele de services partages nord-americain qui permet d'harmoniser les priorites transfrontalieres et d'ameliorer la prestation de services aux organisations operationnelles. Le modele combine des fonctions de service americaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaine d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques. EOE Statement Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law. Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer. Solutions d'affaires Konica Minolta (Canada) Ltee. est un employeur d'opportunite egale.