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We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth
Pholography, Inc. is seeking a creative and passionate Social Media Marketing Intern to join our team and help elevate our online presence. As a food photography company, we're looking for someone to spread awareness about our keen eye for visual storytelling and knack for engaging audiences through captivating content. Responsibilities: Assist in developing and executing social media strategies to enhance brand awareness and engagement. Create engaging and compelling content for various social media platforms, including Instagram, Facebook, Pinterest, and TikTok. Curate and schedule social media posts, ensuring a consistent brand voice and aesthetic. Monitor social media channels, respond to comments and messages, and engage with our online community. Research industry trends and competitor activities to identify opportunities for growth. Analyze social media performance metrics and provide insights to optimize content and strategies. Qualifications: Current enrollment in a marketing, communications, or related degree program. Strong understanding of social media platforms and best practices. Excellent visual communication skills and a passion for photography. Strong written and verbal communication skills. Ability to work independently and as part of a team. Experience with social media management tools is a plus. Benefits: Gain hands-on experience in social media marketing within a creative industry. Develop your skills in content creation, social media strategy, and data analysis. Collaborate with a talented team of photographers and marketers. Build your professional portfolio with real-world projects.