Digital Marketing Manager
2 months ago
High Point Terrace, Memphis
The Digital Marketing Manager will lead our marketing efforts using new media and digital tools. He/She will work closely with different teams to ensure consistency through all digital marketing channels. He/She should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Responsibilities: 1. Develop and implement digital marketing strategies:
• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, display advertising campaigns, and more.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 2. Website and Content Management:
• Manage the company’s website, ensuring its continuous improvement in content, design, user experience, and conversion rates.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Create and manage rich content (blog posts, social media content, video content) that attracts, engages, and converts target audiences. 3. SEO and SEM:
• Optimize website and content for search engines (SEO).
• Plan and manage paid search campaigns (SEM) on Google, Bing, and other search engines. 4. Analytics and Reporting:
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Use data-driven insights to guide strategies and continuously improve marketing campaigns.
• Analyze key metrics to identify opportunities and areas for improvement. 5. Social Media Management:
• Oversee the company’s social media accounts and activities.
• Develop social media strategies to build brand awareness and drive engagement. 6. Email Marketing:
• Develop and implement effective email marketing campaigns.
• Ensure all email campaigns comply with current email marketing regulations and best practices. 7. Team Management and Collaboration:
• Manage and mentor the digital marketing team, providing guidance and support.
• Collaborate with internal teams (e.g., sales, product development) to ensure alignment with business objectives.
• Work with external agencies and vendors to optimize digital marketing performance. Qualifications: • Bachelor’s degree in Marketing, Business, or a related field.
• Proven working experience in digital marketing, preferably in a managerial role.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with B2C and/or B2B social media, Google Adwords, email campaigns, and SEO/SEM.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in optimizing landing pages and user funnels.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.
• Ability to work independently and in a team environment.
• Creative, innovative, and proactive mindset. Preferred Skills: • Experience with marketing automation tools.
• Knowledge of HTML, CSS, and JavaScript development and constraints.
• Familiarity with CRM systems. Working Conditions: • Full-time position.
• Office-based with the possibility of remote work.
• Occasional travel for meetings, conferences, and training. Salary: • Competitive salary based on experience and qualifications.
• Performance-based bonuses and incentives. Application Process: • Interested candidates should submit a resume, cover letter, and portfolio of relevant work.
• Interviews will be conducted in multiple rounds including a practical assessment.
