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We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth
What you’ll do as Implementation Manager: - Conduct Live Cyber Health implementations - these are a core interaction for our Members outside of our family of apps. Implementing a password manager, hardening an iPhone and other security and privacy-focused service appointments via Zoom. The team will train you on the workflows and mastery will be expected. We believe that preparation is the key to success and expect you to prepare for each implementation ensuring a personalized and smooth member experience. Efficient and thorough follow up with the Member, documenting what was completed and any changes to the workflow (i.e. new settings or other changes) is also expected. - Execute Asynchronous Cyber Health Workflows - In addition to 1:1 time with Members, there are ways to increase Members’ Cyber Health in asynchronous ways. Executing our workflows to blur a home on Google Maps, opting out of marketing databases, leveraging our Monitor program to send custom alerts will all be within scope. As our knowledge base grows and threats evolve, we are never static. We will add new workflows and you will be responsible to execute those new workflows. - Care Planning and Presentations - each Member has a personalized Care Plan, a prioritized list of proactive, risk-reducing workflows on which the team will execute. This includes usage of our apps, implementations, asynchronous workflows and more. The art of personalizing each Members’ experience to ensure they are getting targeted risk reduction in a manner they prefer is critical. You wouldn’t inject diabetes medication into a patient without diabetes who was scared of needles. In addition to executing on this Care Plan, every 12 months we prepare presentations to review Cyber Health improvements and what to expect in the year ahead. You will be responsible for executing those Care Plan assets. About you - ‘Cyber Health first’ - you already make decisions with Cyber Health in mind. You think about cyber security, privacy, and digital hygiene as you interact with others and navigate the online world throughout the day. - Startup mentality - Startups are underdogs and being an early employee in a start-up company is hard. Hard work, agility and scrappiness are necessary conditions to achieve the impossible. You are a self-starter and are self-motivated. - Super organized - startups are in constant growth mode, putting out fires left and right. You are detail oriented and can remain organized as a calm in the storm. - Technical support background - You have worked in a technical customer service oriented role where you interacted with your clients as you worked toward issue resolution. Maybe you did that as part of a helpdesk, IT support, or a consumer technology support related position. - Empathy for others - you enjoy resolving technical issues for others and have empathy for people with less technical skills than yourself.