Social Media Specialist
29 days ago
Orlando
Job DescriptionSalary: Pineapple Healthcare Orlando, FL Full-Time | On-Site Department: Marketing About Pineapple Healthcare At Pineapple Healthcare, were more than a companywere a family. Our purpose is big, our mission is meaningful, and every team member plays an important role in the work we do for our community. We believe in creativity, compassion, and the power of doing everythingBetter Together. If you love content creation, storytelling, and engaging with the community through digital platforms, youll feel right at home here. Position Overview We are seeking a dynamic, creative, and highly organizedSocial Media Specialistto join our marketing team. This role is ideal for someone who lives and breathes social media, thrives in fast-paced environments, and enjoys creating fresh, engaging content that resonates with diverse communities. The ideal candidate will have strong skills in content creation, video recording, social engagement, trend-hunting, and brand storytelling. This role is central in expanding Pineapple Healthcares digital presence, promoting our services, and maintaining meaningful online connections with our community. Overall Purpose of the Role To create high-quality contentvideos, graphics, and storiesand manage Pineapple Healthcares online presence through scheduling, posting, community engagement, Messenger administration, Facebook group moderation, and ensuring all platforms reflect our mission, values, and vibrant brand. Key Responsibilities • Plan, create, and publish engaging content(videos, photos, graphics, stories, reels, and TikToks) across Facebook, Instagram, TikTok, YouTube, and other platforms., • Record and edit videosfor daily stories, campaigns, event coverage, and trending content aligned with platform best practices., • Manage and schedule postsacross all platforms using scheduling tools and platform-native features., • Oversee Messenger inboxes and Facebook Group communities, responding to messages, approving posts, moderating interactions, and maintaining a positive brand presence., • Engage with the online communityby responding to comments, DMs, and inquiries promptly and professionally., • Monitor platform performance(engagement, reach, growth, and audience behavior) and recommend content strategies based on insights., • Support crisis management, including addressing negative comments, ensuring appropriate responses, and escalating issues when needed., • Promote Pineapple Healthcare services and productsthrough strategic content that educates, engages, and inspires the community., • Collaborate with the marketing teamto support campaigns, events, outreach initiatives, and company-wide projects., • Capture photos and videosin clinics, community events, and internal activities as needed., • Ensure brand consistencyacross all platforms, designs, and messaging., • Utilize design tools(Adobe Suite, Illustrator, Photoshop, Lightroom, Canva, and Firefly) to produce high-quality digital assets., • Leverage AI tools(Gemini, ChatGPT, Sora I & II, and Nano Banana) to enhance content creation, ideation, and productivity., • Stay up-to-date with social media trends, algorithm changes, and new platform features to keep Pineapple Healthcares content fresh and relevant., • Assist with internal communication content, such as staff highlights, behind-the-scenes updates, and cultural storytelling., • Manage multiple projectssimultaneously while ensuring deadlines and quality standards are met. Minimum Requirements • Background in marketing, communication, or a related field., • 2+ years of experience in digital marketing, content creation, or social media., • Extensive knowledge of commercial uses for platforms such as Facebook, Instagram, TikTok, YouTube, etc., • Proficiency in project management and understanding of web design best practices., • Strong ability to analyze social media performance metrics and apply insights., • Excellent written and verbal communication skills., • Bilingual (English/Spanish)required., • Ability to work on-site in Orlando, FL. Preferred Qualifications • Experience in healthcare, community outreach, or nonprofit marketing., • Advanced experience with design platforms (Adobe Suite, Illustrator, Photoshop, Lightroom, Firefly, and Canva)., • Video editors experience: CapCut, DaVinci, or Adobe Premiere., • Familiarity with AI creative tools (Gemini, ChatGPT, Sora I/II, Nano Banana)., • Photography and/or video editing skills., • Experience balancing multiple projects with tight deadlines. Benefits • 401(k) with employer match, • Health, dental, and vision insurance, • Paid time off (PTO), • Fun, creative, mission-driven work environment, • Opportunities for growth, learning, and professional development, • A supportive team culture where everyone is valued and included Why Join Pineapple Healthcare? This isnt just another marketing job. At Pineapple Healthcare, your creativity directly impacts the community. Your content inspires, educates, and supports patients on their health journey. If you want to work in a place where you feel appreciated, supported, and part of a family with purpose, Pineapple Healthcare is the place for you. Here at Pineapple Healthcare,we are BetterTogether.