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Live Streaming Scheduling & Execution - Oversee end-to-end TikTok live streaming operations, including scheduling, on-site supervision, equipment setup, issue resolution, and post-session reviews. - Lead planning and preparation for product live streams, including script development, sample coordination, and live session execution. - Manage and supervise the live execution team (e.g., co-hosts, stream assistants), ensuring clear role division and efficient collaboration. - Continuously explore and implement innovative livestream formats and strategies based on product features and user behavior to increase engagement and conversion. - Ensure full compliance with platform guidelines, and establish standard workflows and emergency response protocols to protect brand and platform integrity. Host Management & Cross-Department Collaboration - Coach and develop live hosts by conducting regular training, performance feedback, and script refinement. - Work closely with PGC, advertising, short video, and product teams to ensure seamless coordination and maximize resource efficiency. Data Analysis & Strategy Optimization - Analyze livestream performance data, focusing on key metrics such as GMV, net sales, and conversion rates to drive actionable insights. - Monitor industry trends and competitor tactics to refine content direction, scheduling strategies, and host performance continuously. Requirements - Bachelor's degree or above, with 3+ years of experience in TikTok live stream or live commerce operations/management. - In-depth understanding of livestream mechanics and monetization strategies; proven success in leading livestream campaigns is a plus. - Familiarity with TikTok’s platform rules and algorithms; capable of independently planning livestream campaigns and performance-based user acquisition. - Strong team management and cross-functional collaboration skills, with the ability to turn strategy into execution. - High sense of ownership, entrepreneurial mindset, and resilience; thrives in fast-paced, startup-like environments. - Fluent in both Mandarin and English; capable of communicating effectively in a multicultural setting. Compensation & Benefits - Competitive compensation, based on experience and performance - Employment Type: Full-time - Probation: 1-month probation period; green card sponsorship available upon successful completion Work Schedule & Format - Location: On-site at Long Island City, NY 11101 - Weekly Hours: Approx. 40 hours/week - Shifts: 8-hour rotating shifts, including day, evening, night, and occasional weekend coverage based on project needs Employee Benefits - Health Insurance (including dental & vision) - Flexible scheduling - Paid time off - Employee discounts Additional Requirements - Must be able to commute reliably to the Long Island City office - Candidates based outside of New York must relocate prior to onboarding