VP, Brand Marketing
hace 13 días
Los Angeles
Job Description Vice President, DTC Brand Marketing (Los Angeles-Based) Our team is partnering with a fast-growing consumer health-technology company to hire an accomplished Vice President of Brand Marketing. This executive will guide the next stage of growth for a category-defining brand known for innovative, science-backed home health products used by millions. This is an opportunity to influence the full marketing ecosystem, from brand, performance, lifecycle, to e-commerce and emerging channels. The VP of Brand Marketing will be shaping the roadmap for new products and future category expansion. The ideal leader is hands-on, data-driven, highly collaborative, and energized by scaling a DTC business in a dynamic high-growth environment. About the Opportunity Our client is seeking a strategic, experimental, and customer-obsessed marketing leader to elevate brand presence, accelerate acquisition, and expand customer lifetime value across all direct-to-consumer touch points. This role oversees a multidisciplinary marketing team, agency partners, and a broad omni-channel program spanning paid media, affiliates, influencers, CRM, content, TV, marketplaces, and more. The VP will play a central role in shaping both short-term performance and long-range brand equity, balancing commercial rigor with creative ambition. Core Responsibilities Brand & Strategic Leadership • Serve as a senior marketing advisor, influencing product strategy and go-to-market direction across the company’s wellness technology portfolio., • Build and evolve a premium, cohesive brand experience across all consumer channels—including DTC, marketplaces, retail partners, and owned digital experiences., • Develop and champion storytelling that communicates product value, trust, and innovation to diverse audiences., • Architect and execute a holistic DTC marketing plan spanning paid media, affiliate, influencer, publisher, social, TV, email/lifecycle, and marketplace presence., • Translate high-level business objectives into integrated, measurable marketing initiatives that drive acquisition, retention, and revenue growth., • Establish a disciplined, large-scale A/B testing program across channels, creative, funnels, landing pages, and customer communications., • Instill a test-and-learn culture supported by clear KPIs and structured methodologies., • Use analytics tools and dashboards to assess performance, identify patterns, and rapidly operationalize findings., • Conduct ongoing assessments of comparable brands, emerging trends, product launches, and pricing strategies., • Create competitive intelligence reporting that equips leadership with insights on market movement, marketing performance benchmarks, and category whitespace., • Oversee the P&L for DTC channels with a strong focus on profitability, margin contribution, and sustainable growth., • Collaborate with Finance on forecasting revenue, CAC targets, LTV projections, and budget allocations., • Lead, mentor, and develop a diverse marketing team, cultivating a culture grounded in accountability, creativity, and operational excellence., • Build strong working relationships across product, sales, operations, analytics, and executive leadership to ensure alignment and coordinated execution., • Bring bold ideas, forward-thinking strategies, and clear recommendations to the leadership table. Required Experience • Bachelor’s degree in Marketing, Business, or related field; MBA is a plus., • 10+ years of progressive marketing leadership experience within high-growth DTC or omni-channel brands., • Expertise across brand strategy, performance marketing, lifecycle/CRM, and digital experimentation., • Demonstrated success building and scaling A/B testing frameworks that produce measurable impact., • Strong analytical fluency with platforms such as Google Analytics, Looker, Tableau, or similar tools., • Track record of owning sizable budgets and steering complex marketing organizations toward aggressive growth targets., • Strategic thinker with the ability to toggle between vision and execution., • Deep curiosity for data, experimentation, and optimization., • Comfortable operating in a high-velocity, rapidly evolving environment., • Commercially savvy with a strong customer-first mindset., • Lead marketing for a category-leading brand with massive consumer reach and momentum., • Shape the future of a wellness-tech portfolio committed to improving everyday health., • Major ownership over brand direction, performance strategy, and customer engagement., • Work in a fast-growing environment with strong executive visibility and influence., • Hybrid flexibility within the Greater Los Angeles area. This is an exciting opportunity based in Los Angeles to join a hyper-growth Health-Tech brand. If you are a growth-minded DTC marketing leader excited to build, experiment, and scale within a mission-driven consumer brand, our team would love to connect and share more details confidentially.