Argyle
Location: Argyle, TX (Onsite, with travel for events, campaigns, content shoots, and trade shows) Reports to: President Role Overview GameGuard, a fast-growing hunting, fishing, and lifestyle apparel and accessory company, is seeking a hands-on, creative Brand Director to execute brand marketing and merchandising efforts that position, communicate, and activate the GameGuard brand in the market. This role leads marketing execution, establishes disciplined marketing systems, and deploys internal and external resources to drive awareness and demand, while operating within the strategy set by the President. This is a high-impact and high-visibility role, requiring frequent collaboration with the rest of the GameGuard leadership team. We are looking for a hands-on swiss-army-knife who can lead the execution of existing B2B and B2C marketing programs, provide merchandising guidance to connect product to market, and manage our e-commerce presence while developing new community-oriented initiatives, defining our content strategy, and growing the Marketing team. Core Responsibilities Marketing Leadership • Lead, develop, and coordinate marketing staff and external partners, • Define and manage the multi-channel marketing budget, • Execute clear, consistent brand positioning across all marketing channels, • Own brand voice, messaging frameworks, and narrative consistency, • Provide market analysis to support future product development, • Plan and execute marketing campaigns and initiatives to drive growth across all channels: DTC, retail, and corporate promotions, • Lead DTC strategy, merchandising, and website functionality, • Define content needs for marketing campaigns, and coordinate photo and video shoots for both short- and long-form storytelling, • Work with Product team to support new style launches, from concept to market positioning and product photography and videography, • Grow our relationships with relevant communities through ambassadors, influencers, and sponsorships Marketing Systems & Discipline • Establish and maintain content calendars, workflows, and execution rhythms, • Create and update GameGuard’s seasonal Product Catalog, Price Lists, and Order Forms Success Expectations In this role, success looks like: • Brand and product messaging that is consistent and clearly understood internally and externally, • Campaigns executed on time without constant rework or escalation, • Rapid improvement in website functionality, merchandising, and conversion, • Strong integration between Marketing, Product, Customer Experience, and Sales, • Leadership confidence in marketing outputs and insights, • Development of appropriate online marketplaces to maximize online sales Leadership Expectations • Lead with clarity, discipline, and accountability, • Execute within defined authority while partnering effectively across functions, • Surface risks, constraints, and trade-offs early, • Build systems and partnerships that scale with the business Qualifications & Experience • Bachelor’s Degree, • 5+ years experience leading brand marketing or integrated marketing execution, with merchandising experience a plus, • Professional or personal passion for Hunting, Fishing, and/or Outdoor activities, • Excellent writing and editing skills with a demonstrated ability to own the content development process from ideation to publication, • Knowledge of traditional, digital, content, influencer programs, and social media marketing, • Data-driven, with proficiency in Attentive, TripleWhale, Google Analytics, Shopify, and Meta, • Experience managing agencies, contractors, and cross-functional workflows, • High integrity, consistency, and follow-through Job Specifics Job Type: Full-time Work Location: In person – Argyle, TX 76226 Benefits: • Medical, Dental, Vision, Life insurance, • Paid time off, • 401(k), • Employee discount