Marketing Specialist
2 months ago
$60000–$120000 yearly
Full-time
Manhattan, New York
About us:
NYC IVF is a growing boutique fertility clinic in the heart of Manhattan. Our mission is to provide individualized, personal care to all our patients. Our luxurious 5th ave location welcomes patients and our in house lab and operating room ensures they never have to leave the comfort of our clinic for treatment. Our testimonials and success rates speak for themselves but we need someone who can effectively promote our value proposition. To Apply:
Please submit a resume along with a portfolio (any size, any content type) Responsibilities:
We are looking for someone to independently manage all aspects of our marketing in house. Successful candidates are those who are strong in both creative and analytics. Digital
Coordinate with our Google Ads/Analytics team to manage and optimize paid ads and keywords
Continually optimize SEO and website
Create and post new social media content through IG, FB, and Twitter
Create newsletters and blog post for our website based on social media research (as above) and scientific research - specifically, breaking down complex procedures into digestible posts
Creative
Plan campaigns for content on various social media
Film videos and take photographs for our online platforms
Plan and execute new ideas to engage target demographic, such as in person events
Strategy & Analytics
Effectively communicate and report analytics and progress to stakeholders
Follow and search for trends in IVF (conversations online, frequent questions) to generate original content and campaigns
Diagnose current media strategy and develop new strategies to create a clear path forward for increasing patient acquisition Eligibility:
Video and photo editing experience
Experience in leading digital marketing and analytics
Experience in graphic design is a major plus, but we also have templates
Motivation to grow our online presence, find ways to translate that to patient volume, and help more people realize their goal of becoming parents
Eagerness to learn and write about our field
An excellent candidate will have/develop a strong knowledge of our field of work and our clinic
Ability to work independently Location:
Must be able to come into our Midtown office 2-3 times per week for generating content
Otherwise timing is flexible! Compensation and benefits:
Salary range $50k depending on skills.
Incentive plan based on patient volume generation with a goal of approximately $30k ($80k in total compensation with potential upside depending on performance)
Complementary services at our clinic*
Tuition assistance*
Opportunities for career advancement with our company
*Additional eligibility applies
