Brand Marketing Associate
hace 5 días
Yonkers
Job DescriptionSalary: $65,000- $75,000 Salary: $65,000 $75,000 Company: Bask & Lather LLC (E-Commerce Haircare Company) Location: Westchester, NY About Bask & Lather LLC Bask & Lather LLC is a fast-growing e-commerce haircare brand based in Westchester, NY, dedicated to creating high-quality, science-backed, and natural haircare solutions. Our mission is to empower individuals to achieve healthy, confident, and resilient hair through innovative, effective, and affordable products. Role Overview We are seeking a Brand Marketing Associate with a minimum of 3+ years of experience in brand marketing within beauty, CPG, or digital marketing. This role is ideal for a results-driven marketer who thrives at the intersection of creativity and strategy. You will play a key role in developing and executing marketing initiatives that drive brand awareness, engagement, and growth across digital and retail channels. Key Responsibilities Brand & Campaign Execution • Support the development and execution of integrated marketing campaigns across digital, retail, and experiential channels., • Manage day-to-day brand marketing initiatives in alignment with the marketing calendar., • Collaborate cross-functionally with creative, e-commerce, social, and retention teams to ensure brand consistency and cohesive storytelling., • Assist with the creation of marketing briefs and coordinate campaign deliverables from concept through completion. Content & Asset Management • Manage the digital asset library and ensure all teams and partners have access to up-to-date creative and marketing materials., • Oversee the refresh and deployment of new creative assets for paid ads, website, and email campaigns., • Collaborate with design and social teams to ensure content aligns with brand standards and performance goals. Market Research & Competitive Insights • Conduct ongoing market research to identify industry trends, consumer insights, and competitive opportunities., • Provide data-backed recommendations for optimizing campaigns and improving performance across key platforms (Shopify, TikTok, Amazon, Walmart, etc.)., • Monitor and report on campaign KPIs, making actionable recommendations for continuous improvement. Project Coordination • Partner with internal teams and external vendors to manage timelines, deliverables, and post-campaign evaluations., • Support the planning and execution of trade shows, influencer activations, and brand partnerships. Digital Marketing Support • Assist in optimizing digital channels, including website updates, SEO, email, SMS, and affiliate marketing programs., • Collaborate with the e-commerce and retention teams to ensure brand alignment and enhance customer experience across touchpoints. Requirements • Bachelors Degree in Marketing, Communications, or related field., • 3+ years of experience in brand marketing within beauty, consumer packaged goods (CPG), or digital marketing., • Strong understanding of digital marketing channels, including paid media, social, SEO, and influencer marketing., • Proficiency in Canva or Adobe Creative Suite; basic video or graphic editing skills preferred., • Excellent organizational and project management skills with a proven ability to manage multiple priorities., • Strong analytical skills and proficiency in Excel or Google Sheets for reporting and KPI tracking., • Outstanding verbal and written communication skills with sharp attention to detail., • Experience with e-commerce platforms (Shopify preferred) and familiarity with Amazon or TikTok Shop is a plus., • A proactive, adaptable, and collaborative mindset with a passion for beauty and brand storytelling. Why Join Us At Bask & Lather, youll join a passionate, fast-paced team thats redefining textured haircare through innovation, authenticity, and impact. This is an opportunity to contribute to a brand with a powerful mission and rapid growth trajectory, while developing your expertise in beauty brand marketing.