Director, Product and Content Marketing
hace 18 horas
Austin
Runpod is pioneering the future of AI and machine learning, offering cutting-edge cloud infrastructure for full-stack AI applications. Founded in 2022, we are a rapidly growing, well-funded company with a remote-first organization spread globally. Our mission is to empower innovators and enterprises to unlock AI's true potential, driving technology and transforming industries. Join us as we shape the future of AI. You'll join the marketing team at a pivotal moment. Runpod is scaling from a product-led growth engine into a dual-motion company that also serves customers from startup to enterprise. The marketing team works cross-functionally to drive awareness, product adoption, and revenue across our full customer base. This is a foundational role here at Runpod. You'll work at the intersection of product, marketing, and sales to ensure Runpod's GTM motion is sharp, defensible, and scalable. You'll be responsible for articulating why Runpod wins in the competitive neocloud market and how we differentiate as the AI infrastructure platform of choice. You'll be the strategic voice that translates Runpod's differentiation into compelling narratives and educational content that drive awareness, adoption, and expansion. You'll own the full product and content marketing function, from positioning and messaging to launch strategy, competitive intelligence, sales enablement, customer insights, and middle-of-funnel content development. This role uniquely combines strategic product marketing with hands-on content creation, all while operating in a lean, AI-enabled model. You'll not only define what to say and who to say it to, but you'll also create the long-form, technical content that educates prospects, builds trust, and accelerates buying decisions, leveraging AI tools to scale output, maintain quality, and operate efficiently as a team of one initially. You need knowledge and the aptitude in marketing highly technical products and solutions such as understanding the AI infrastructure, AI/ML workflows, serverless architecture, and cloud economics, and being able to distill complex concepts into clear, relatable narratives that resonate with technical buyers and business decision-makers. The ideal candidate has deep experience in technical B2B product marketing, is a strong writer who can create compelling long-form content, is proficient at leveraging AI to scale work, and has a track record of scaling GTM motions from product-led growth into larger deals. Responsibilities: • Own and evolve Runpod's core positioning, messaging hierarchy, and value propositions across all customer touchpoints., • Develop messaging that differentiates Runpod in the market and clearly articulates our technical and experience advantages., • Create and maintain a messaging framework that balances technical depth with accessibility for business decision-makers., • Partner with brand and demand gen teams to ensure messaging consistency across all channels (web, docs, sales, community)., • Own the creation of long-form, technical content that educates prospects and accelerates buying decisions—including comparison guides, technical explainers, ROI frameworks, use case deep-dives, architecture guides, and competitive analyses., • Develop and execute an SEO/GEO-driven content strategy that captures high-intent search traffic, ranks for critical buying keywords, and drives qualified inbound pipeline., • Analyze content performance (engagement, conversion, pipeline influence, organic traffic, keyword rankings) and iterate on formats, topics, and distribution strategies., • Build a repeatable, AI-assisted content creation process that can scale as the team grows, including templates, briefs, and quality standards., • Lead GTM strategy for all major product launches, pricing changes, and market expansions, from concept through launch and post-launch optimization., • Drive cross-functional alignment across product, marketing, and sales to ensure coordinated, high-impact launches., • Own competitive intelligence: track the neocloud market landscape, synthesize insights, and translate them into actionable GTM strategies and content., • Develop customer evidence programs (case studies, testimonials, reference customers) that build credibility and de-risk buyer decisions., • Conduct customer research (interviews, surveys, win/loss analysis) to understand buyer motivations, decision criteria, pain points, and objections., • Synthesize product usage data, customer feedback, and market signals to inform messaging, positioning, content strategy, and product prioritization., • Serve as the voice of the customer in internal strategy discussions, ensuring GTM and content decisions are grounded in real customer needs and market dynamics., • Establish the product marketing and content function at Runpod: build processes, templates, and systems that scale as the company and team grow. Requirements: • 7+ years of product marketing experience in technical B2B or developer-focused companies, with at least 3 years in a senior or leadership role., • Proven ability to create high-quality, long-form technical content that educates technical and business audiences, drives conversion, and influences pipeline., • Deep technical fluency: you can understand complex technical concepts (GPU infrastructure, AI/ML workflows, cloud economics, distributed systems, serverless architecture) and translate them into clear, accessible narratives., • Strong writing skills and storytelling ability: you're a confident writer who can produce polished, compelling content without heavy editing. You understand how to make technical topics engaging and relatable., • SEO and inbound marketing expertise: you understand keyword research, on-page optimization, content structure for search, and how to create content that ranks and converts., • Proven experience leveraging AI tools to scale content production, research, analysis, and workflows while maintaining quality and authentic voice., • Ability to operate in a lean model: you're resourceful, efficient, and comfortable wearing multiple hats to get things done without a large team., • Deep expertise in product-led growth and sales-assist motions, ideally with experience scaling a company from PLG into larger deals., • Proven track record of driving revenue impact through positioning, messaging, content, launches, and sales enablement in competitive, fast-moving markets., • Data-driven decision-making: you use metrics (engagement, conversion, pipeline influence, organic traffic, win rate, CAC:LTV) to inform strategy and measure content and GTM effectiveness., • Exceptional strategic thinking and execution: you can diagnose GTM gaps, develop clear strategies, and ship high-quality work quickly., • Cross-functional leadership: you've successfully influenced product, sales, and marketing teams without direct authority., • Bias toward action and speed: you thrive in ambiguous, fast-paced environments and prefer shipping over endless iteration., • Successful completion of a background check. Preferred: • Experience in cloud infrastructure, AI/ML platforms, GPU compute, or developer tools (especially serverless, infrastructure-as-a-service, or HPC environments)., • Understanding of pricing dynamics, technical differentiation, competitive landscape, and buyer behavior in the neocloud space., • Experience working with technical communities (open source, AI/ML research, developer ecosystems) and translating community insights into GTM strategies and content., • Strong analytical and data skills: comfortable with SQL, analytics tools, and synthesizing product usage data and content performance into actionable insights. What You’ll Receive: • The competitive base salary for this position ranges from $160,000 to $220,000. The final salary will be determined during the interview process, based on factors such as the candidate's experience, qualifications, and location., • Stock options, • The flexibility of remote work with an inclusive, collaborative team., • An opportunity to grow with a company that values innovation and user-centric design., • Generous vacation policy to ensure work-life harmony and well-being., • Contribute to a company with a global impact based in the US, Canada, and Europe. Runpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas
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