Paid Media Strategist
3 days ago
Glenside
Job Description Job Description: Arcadia University invites applications for the position of Paid Media Strategist within the Enrollment Management and Marketing division. Reporting to the Director for Enrollment Marketing and Analytics, this position plays a key role in advancing Arcadia's enrollment goals through the strategic planning, execution, and optimization of paid digital campaigns across platforms such as Search, Display, Paid Social, etc. This is an exciting opportunity for a data-informed, strategic thinker who thrives in a collaborative and fast-paced environment. The ideal candidate brings a strong understanding of paid media strategy, digital marketing tools and platforms and a passion for creating compelling campaigns that resonate with prospective undergraduate and graduate students. Location: Glenside Responsibilities: Key Responsibilities: • Developing, executing and optimizing paid digital campaigns that drive lead generation and enrollment for undergraduate and graduate programs., • Managing digital advertising budgets, performance tracking, and reporting across platforms., • Collaborating with internal stakeholders to ensure integrated and student-centered marketing efforts., • Aligning paid digital strategy with SEO, content, and brand initiatives across the University's digital presence., • Digital Campaign Strategy and Execution:, • Plan, implement, and optimize integrated digital marketing campaigns across paid media channels (search, social, display, email) to drive lead generation, applications, and enrollment., • Manage advertising budgets to ensure strategic allocation of resources and maximize return on investment., • Collaborate with the Web Content/SEO Manager to align campaign strategies with SEO and content optimization efforts., • Work closely with Enrollment Management & Marketing and University Relations teams to develop integrated, student-centered marketing initiatives., • Performance Tracking and Optimization:, • Use tools such as Google Analytics, Google Tag Manager, Looker Studio, and Salesforce to track and analyze campaign performance., • Conduct A/B testing, audience segmentation, and behavioral analysis to inform and improve future marketing strategy., • Create campaign briefs, manage timelines, and develop post-campaign reporting for continuous improvement and knowledge sharing., • Creative Support and Coordination:, • Coordinate messaging, creative assets, and timelines with internal teams and external vendors., • Ensure all campaign materials align with Arcadia's brand standards and maintain consistency across digital platforms., • Professional Development & Collaboration, • Stay up to date on trends and best practices in paid media marketing, higher education, and student recruitment., • Perform other duties as assigned by the Director for Enrollment Marketing and Analytics Required Knowledge, Skills and Abilities: • Paid Media Expertise: Deep understanding of paid media strategy, digital media planning, audience segmentation, customer journey mapping, and campaign lifecycle management. Proven ability to develop and execute cross-channel digital strategies that align with brand goals and enrollment objectives., • Communication: Strong written and verbal communication skills; able to translate marketing concepts into clear, compelling messaging for diverse audiences. Capable of tailoring communication style to students, colleagues, leadership, and external partners., • Technology: Demonstrated proficiency with Microsoft Office and Google Workspace. Extensive experience with digital marketing platforms such as Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, and Looker Studio., • Data Analysis: Comfortable using multiple data sources to identify trends, optimize ROI, and inform decisions., • Creativity & Adaptability: Willing to test new ideas, iterate quickly, and adapt to shifting priorities., • Collaboration and Teamwork: Comfortable working cross-functionally with Enrollment Management & Marketing and University Relations teams. Able to build strong partnerships with internal and external stakeholders., • Bachelor's degree in marketing, communications, digital media, or a related field., • 5+ years of experience in digital marketing strategy and execution, preferably in higher education, agency, or nonprofit sectors., • Demonstrated expertise in paid digital channels, including Google Search, Display, Paid Social, and email., • Experience in higher education enrollment marketing or student recruitment., • Google Ads and Google Analytics certifications., • Experience with Salesforce, or similar CRM/enrollment management systems., • Received: Director for Enrollment Marketing and Analytics, • Applications must be submitted online through Arcadia's Human Resources portal to receive full consideration. Please do not email application materials to the hiring manager. Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration. We welcome candidates who can contribute to the excellence of our community. The successful candidate will demonstrate examples of ways they will incorporate our values in their work. At Arcadia University, our Lived Values are the foundation of our highly regarded, values-based learning community, which reflects the world in which we want to live. As such, Arcadia actively seeks and welcomes candidates who embrace those values. Arcadia prohibits discrimination against individuals on the basis of ethnicity, national origin, ancestry, race, color, religion, creed, sex, gender, marital status, affectional or sexual orientation, age, gender identity, military or military veteran status, disability, family medical or genetic information, or any other legally protected characteristic. All offers of employment are conditional based on the successful completion of a background check. Employment may not begin until the University accepts the results of the background check. Arcadia offers a competitive benefits package that includes excellent healthcare, generous tuition benefits for employees and their families, retirement benefits, health and wellness programs and resources, and much more. Position code: AC0266