Growth & Marketing Operations Manager
hace 3 días
Tremblay-en-France
As Growth & Marketing Operations Manager, you will own the performance of Simaero’s marketing funnel across B2B and B2C pilot training segments. Your role is to turn marketing initiatives into measurable business impact by optimizing acquisition, conversion, and lead nurturing—leveraging data, experimentation, and close collaboration with Content, Product Marketing, Sales, and RevOps. You report directly to the Marketing & Communications Director. This is a job creation: you will play a key role in shaping a modern, performance-driven marketing function within a fast-growing international company. What you will own: • Marketing Automation: Define and optimize Simaero’s marketing automation infrastructure across all audiences, building automated workflows, lead scoring, and email sequences. Track KPIs, document learnings, and implement a continuous improvement roadmap across B2B and B2C funnels., • Campaign Management: Plan and execute targeted multi-channel digital campaigns to support simulator ramp-up, events, and new product launches. Coordinate the team and agencies with clear directives to ensure consistent campaign execution across touchpoints, manage budget allocation across channels and report on ROI., • New Segment Development: Build the go-to-market approach for a new offer addressing young pilots: segment definition, partnership outreach to flight schools, content and campaign strategy, and lead capture setup., • Community & Events Marketing: Co-own the pilot community strategy with the content specialist. Lead the end-to-end marketing strategy for online and onsite pilot-facing events from promotion and registration flow to post-event nurturing sequences, with clear acquisition or retention objectives for each., • Performance review & Continuous Improvement: Consolidate data from all campaigns, channels, and funnels into a clear monthly reporting view presented to the Marketing Director. Drive a test-and-learn culture across all initiatives, systematically documenting what works, killing what doesn't, and feeding findings back into the next campaign, automation, or event cycle., • Marketing & Sales Alignment: Work closely with the Commercial team to align campaigns with pipeline priorities, improve lead qualification and handover processes, and ensure marketing actions translate into commercial opportunities. What you’ll find with us: • Real ownership from day one. As part of a small, high-output team, your work is directly visible and its impact felt across the whole company., • A clear scope, always evolving. Your missions are defined, but the challenges are varied across segments, products, and markets. No two quarters look the same., • Room to grow. Simaero is expanding its network and its ambitions. The person who builds the growth engine now will shape what comes next., • A genuinely international environment. You will work with direct interactions across all business units and cultures., • Flexible work schedule. We ask for a minimum of 2 days onsite at our Tremblay-en-France office. Beyond that, we trust you to be where the work needs you. Required Profile Experience: • 3 to 5 years in marketing role with a clear digital and growth focus, ideally in a B2B or B2B2C industry with complex selling cycles., • Aviation background is not required, but genuine interest in the industry is a plus. Hard skills: • Proven experience building and optimizing multi-channel workflows, campaigns, and event programs — not just contributing to them, but owning them end to end., • Strong understanding of marketing funnels and conversion optimization with a data-driven approach., • Knowledge of the main marketing tools: Google Analytics, Google Ads, LinkedIn Campaign Manager, email and landing page builders., • Autonomous and structured: you manage multiple projects simultaneously without losing the thread and prioritize effectively., • Test-and-learn approach: you experiment, measure, and iterate. You ask the why and how behind the data., • Proactivity and business approach: you suggest new initiatives or new processes to support marketing performance, your actions directly serve the company business objectives, • Collaborative without being dependent: you know when to align and when to just decide and move. Language: English, French is a strong plus Salary range: 38–45k€ as total salary package, depending on experience Start date: As soon as possible Process: • Intro call with our HR team to explore mutual fit with the role and the company culture, • In-depth interview with Marion, Marketing & Communications Director, • Fit conversation with Alexis, Commercial Director, • Business case: a take-home challenge to prepare and present to the team, • Informal conversation with team members, on your request to do a reality-check behind the process Most steps can be conducted via Teams, but at least one interview will take place on-site. We love our airport area, but we know commuting can be quite the adventure.
