Head of Demand Generation - SaaS ( Remote )
4 days ago
Farnworth
Demand Generation Lead Must be London based (remote working) Propel are currently partnered with a high-growth B2B SaaS business in the hospitality sector. The company is scaling fast and looking for a Head of Demand Generation to take global ownership of pipeline generation and help drive their journey to €100m in revenue. The role This is a pivotal hire that will shape how demand generation operates worldwide. You’ll be responsible for: • Driving predictable pipeline growth across multiple regions, • Standardising processes and improving lead management so the team can scale effectively, • Partnering closely with sales, SDR, and commercial teams to deliver against revenue goals, • Leading and mentoring a distributed team across the UK, France, Spain and beyond, • Building modern demand generation strategies that combine digital, content, community, and events, • Bringing operational rigour to reporting and forecasting, ensuring marketing is seen as a revenue engine What we’re looking for • Strong experience in B2B SaaS demand generation, ideally mid-market to enterprise, • A track record of delivering pipeline growth and improving conversion at scale, • Leadership experience – you’ve managed small teams (2–3+) and are ready to step into a bigger global remit, • Someone passionate about modern demand generation, from experimenting with new AI-driven approaches to moving away from outdated MQL models, • Comfortable working cross-functionally with product, revenue, and marketing peers Why this role • Be the person to operationalise and scale demand generation in a business at a critical growth stage, • Lead a global team in a company that’s genuinely transforming how hospitality operates, • Opportunity to step into a senior role with scope to shape structure, processes, and strategy, • You will be able to work remotely, but must be commutable to London for SLT meetings and European travel, • Salary up to £100k plus 20% bonus If you’re looking to step up into a global Head of role and want to make a tangible impact in a high-growth SaaS scaleup, this could be the opportunity.