Brand strategy jobs in WokinghamCreate job alerts

Ready for a Challenge?\n Then Just Eat Takeaway.com might be the place for you! We’re a leading global online delivery platform, and our vision is to empower everyday convenience. \n Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe. About This Role\n We're on the lookout for a motivated Senior Marketing Executive to support initiatives that grow and retain our courier base across our fast-growing courier network in the UK & Ireland. \n This generalist role offers the chance to work across multiple disciplines, requiring creative thinking and strong analytical skills. You will collaborate with data sources to understand courier behaviors and work closely with key stakeholders to deliver B2B marketing plans within the Partner and Courier Marketing team. \n Living our behaviors of lead, deliver, and care, you will bring a customer-centric approach to drive positive impact, support business performance, and foster teamwork to help us stay ahead. \n We offer a hybrid working policy with three days in the office and two days from home. Key Responsibilities\n\n • Support the delivery and ongoing development of our courier loyalty program, driving engagement, retention, and value for couriers.\n, • Assist in marketing initiatives that strengthen our proposition and position us as the first choice for couriers.\n, • Analyze marketing campaign performance using systems like Tableau and Google Analytics to track results.\n, • Implement, test, and optimize marketing activities to continually raise the bar for our results.\n, • Build and maintain strong working relationships across internal teams and external partners for smooth collaboration.\n, • Produce clear, high-quality marketing materials and campaign documentation to align teams with business goals.\n, • Support the Senior Marketing Manager in shaping and delivering the overall courier marketing strategy.\n, • Work with our copywriter to create compelling marketing copy for product changes, operational updates, and brand communications.\n, • Manage administrative details by raising POs, processing invoices, and tracking overall budget spending.\nWhat Will You Bring to the Team?\n\n, • Experience in marketing with a proven track record of delivering successful insight-led campaigns.\n, • A proactive and entrepreneurial mindset, dedicated to achieving goals.\n, • Excellent communication skills with the ability to build strong relationships with internal and external partners.\n, • Strong project management and multitasking skills to move fast, manage priorities, and own your results.\n, • A creative and analytical mindset focused on using tech and data to drive excellence.\n, • A team player attitude, focused on collaboration and celebrating team wins.\n, • The ability to make responsible decisions that benefit our courier community.\n, • A commitment to simplifying language and processes to create clarity across the business.\nAt JET, This Is How We Play\n Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment. \n Being the best at what we do isn’t just about delivering on our strategy; it's a competition for something incredibly valuable – our customers' choice. Every time a customer decides where to order, they're picking a side. \n At the heart of the JET Customer League are our values and behaviors. They guide every interaction, every decision, and every innovation. These are the actions we need to perform consistently and brilliantly to surpass the competition and earn our customers’ loyalty, again and again. \n Fun, fast-paced, and supportive, the JET culture is about movement, growth, helping one another to succeed, and celebrating wins. By truly living our values and embodying our behaviors, we’re building a customer-first culture that enables us to stay one step ahead of the competition. Inclusion, Diversity & Belonging\n No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, where all employees feel they truly belong and can bring their most colorful selves to work every day. What Else Are We Delivering?\n Want to know more about our JETers, culture, or company? Explore our stories, blogs, podcasts, and more JET journeys. \n Are you ready to join the team? Apply now!

Energy Efficient Solutions Group (EESG) was born out of extensive experience in the lighting industry, actively promoting the energy-saving benefits of LED lighting. From this foundation, the Group has evolved to support clients in their drive towards decarbonisation and Net Zero, delivering turnkey solutions including LED Lighting, Solar PV, Heating Solutions, Electric Vehicle Charging, and wider renewable technologies across public and private sectors. As we expand into new sectors and frameworks, digital growth and market visibility are central to our commercial strategy. The Digital Growth Manager will be responsible for implementing and optimising EES Group’s digital strategy across SEO, AEO, PPC, paid social, organic social, and conversion pathways. The role will focus on executing digital activity that supports entry into new markets, strengthens sector positioning, and generates qualified inbound opportunities. This is a hands‑on role, combining strategic thinking with practical delivery across multiple digital channels. The position will work closely with the Marketing Manager to ensure digital activity aligns with commercial priorities, sector growth plans, and pipeline objectives. Digital Growth Strategy & Execution Implement digital strategies that support expansion into priority sectors including NHS, Education, Commercial, MoJ, MoD and Industrial markets. Translate commercial objectives into measurable digital campaigns. Search (SEO & AEO) Develop and execute structured SEO and Answer Engine Optimisation strategies to improve visibility in both traditional search and AI-driven search environments. Ensure technical optimisation, structured data, and content hierarchy support authority and ranking growth. Paid Media & PPC Manage and optimise PPC campaigns across Google and LinkedIn, ensuring budget efficiency, strong cost-per-lead performance, and alignment with sector targeting priorities. Test and refine campaigns to improve conversion rates and lead quality. Organic & Paid Social Support strategic use of LinkedIn and other relevant platforms to strengthen brand visibility, sector engagement, and thought leadership positioning. Implement targeted paid campaigns where appropriate. Content & Conversion Optimisation Support development of landing pages, sector pages, and digital assets that improve engagement and conversion. Identify and implement improvements to user journeys and lead capture pathways. Performance Monitoring & Reporting Establish clear KPIs aligned to commercial outcomes including organic growth, paid performance, conversion rates, and inbound pipeline contribution. Provide structured monthly reporting with actionable recommendations. Continuous Optimisation Monitor competitor positioning, digital trends, and platform changes. Proactively implement refinements to maintain competitive advantage. • Bachelor’s Degree in Digital Marketing, Marketing, Business or related field, or equivalent professional experience., • Minimum 5 years’ experience in B2B digital marketing., • Strong working knowledge of SEO, PPC, paid social, and digital performance optimisation., • Experience launching or supporting digital activity in new markets or sectors., • Strong analytical capability with experience using GA4, Search Console, LinkedIn Campaign Manager, and Google Ads., • Commercially minded, with the ability to align digital performance to revenue objectives. #J-18808-Ljbffr

Ocean Spray Cranberries is seeking a Senior Marketing Manager, EMEA to lead the marketing team across Europe, the Middle East and Africa. You will shape brand strategy, budget, and the innovation pipeline to achieve annual financial targets for our grower-owned cooperative.

Ocean Spray is seeking a Senior Marketing Manager for EMEA to lead the regional marketing team across Europe, Middle East and Africa. You will shape brand-building strategy, oversee budgeting, calendar planning, and the innovation pipeline while collaborating with regional and international teams to

The Brand Manager, EMEA will be responsible for developing and executing marketing plans that strengthen brand awareness, drive consumer engagement, and support business growth. Demonstrated expertise in social media marketing, content strategy, creator and influencer partnerships, social commerce,

We are working with a leading consumer brand who are looking for an experienced Solution Architect with good experience in Point of Sale (POS) and retail technologies. The role offers extensive cross functional exposure, working across multiple business domains, and comes at a time of significant investment in technology as part of their global expansion and digital strategy. • Lead the design and delivery of high quality solution architecture across retail technology initiatives, • Architect and support POS system integrations and upgrades, ensuring seamless operation across store environments, • Oversee data migration, interface design, and integration with key backend systems including Oracle Retail, finance platforms, and other supporting services, • Collaborate with business and technical teams to translate requirements into actionable technical designs, • Ensure solutions meet architectural principles, security standards, and long term maintainability, • Strong background in retail technologies, including store systems and POS platforms, • Proven experience in solution architecture, covering integration patterns, data flows, and system compatibility, • Solid understanding of enterprise scale software environments and retail operational processes, • Microservices architecture, containerised environments, and modern integration patterns, • RFID capabilities, such as inventory accuracy, stock management, or mobile/contactless checkout, • Self‑checkout solution design and implementation, • Sales transaction systems and complex retail payment flows, • Experience working in global retail or multi‑territory store operations, • Performance bonus, • Private medical insurance The role required just 2 days per week onsite with easy access to transport links including direct trains (20 mins) from London plus convenient parking next to the office. #J-18808-Ljbffr

Just Eat Takeaway.com in the UK seeks a senior media leader to own the strategy, planning and execution of brand media campaigns. You will co-own the annual media strategy with the Head of Media and align with performance and social teams to meet business objectives. You will mentor teams, optimise agency relationships, and drive cross-functional collaboration with global teams to deliver innovative media partnerships. #J-18808-Ljbffr

Johnson & Johnson MedTech Electrophysiology is seeking a dynamic and commercially minded Marketing Lead to drive strategic growth across the UK & Ireland business. This senior leadership position will be responsible for developing and executing integrated marketing strategies that accelerate market growth, strengthen customer partnerships, and support the successful adoption of innovative electrophysiology technologies. The successful candidate will combine strategic thinking, commercial execution and customer focus to deliver sustainable business growth while collaborating closely with local, regional and global stakeholders., Strategic Marketing Leadership • Develop and execute the UK & Ireland marketing strategy aligned with business objectives., • Translate global and regional priorities into impactful local market initiatives., • Identify market opportunities, customer needs and emerging trends to inform business strategy., • Lead annual marketing planning processes and associated investment decisions., • Ensure effective lifecycle management across the electrophysiology portfolio., • Drive market adoption and customer engagement through innovative marketing programmes., • Support the successful introduction and commercialisation of new technologies and solutions., • Develop customer-focused value propositions that address clinical and operational challenges., • Monitor competitive dynamics and market trends to inform strategic decision-making., • Partner with commercial teams to maximise growth opportunities and customer value., • Build and maintain strong relationships with key healthcare stakeholders and opinion leaders., • Support educational initiatives, scientific programmes and professional development activities., • Represent Johnson & Johnson MedTech at industry congresses, customer meetings and professional events., • Serve as a trusted partner to customers in advancing patient care and healthcare outcomes., • Lead, develop and inspire a high-performing marketing organisation., • Foster a culture of innovation, collaboration and accountability., • Coach and develop talent while creating an environment where individuals can thrive., • Champion inclusion, diversity and employee engagement., • Work closely with Sales, Medical Affairs, Professional Education, Health Economics, Market Access, Finance and other cross-functional partners., • Collaborate with EMEA and Global teams to ensure alignment of strategy and execution., • Drive organisational excellence through strong stakeholder management and effective communication., • Bachelor's degree or equivalent qualification in Marketing, Business, Life Sciences or a related field., • Significant experience within healthcare, medical devices, pharmaceuticals or a related industry., • Proven track record of developing and executing successful commercial and marketing strategies., • Demonstrated leadership experience in high-performance environments., • Strong analytical, strategic thinking and problem-solving capabilities., • Excellent communication, influencing and stakeholder management skills., • Ability to operate effectively within a complex matrix organisation., • Experience within cardiovascular, electrophysiology or medical technology sectors., • MBA or postgraduate qualification., • Experience working within multinational organisations and regional/global structures., • Experience leading product launches and market development initiatives., • Strong commercial acumen, • Strategic leadership capability, • Customer-centric thinking, • Change leadership, • Talent development and coaching, • Collaborative leadership style, • Data-driven decision making, • High levels of integrity and accountability, • Candidates must be willing and able to travel extensively throughout the UK & Ireland., • A minimum of three days per week customer-facing travel is required., • Occasional international travel may be required., • Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com (.) . At Johnson & Johnson, we provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and where solutions are personalised. At Johnson & Johnson, you'll join a purpose-driven organisation committed to transforming healthcare and improving patient outcomes globally. You'll have the opportunity to work alongside talented colleagues, develop your career, and make a meaningful impact on patients, healthcare systems and society. This is a unique opportunity to shape the future of one of the most innovative and rapidly growing areas within cardiovascular care. This version is much closer to a standard external J&D posting and avoids disclosing the UK&I EP operating model, team composition, reporting lines, headcount structure or capability deployment. It should be suitable for LinkedIn, Workday or external recruiter use with minimal HR review. #J-18808-Ljbffr

to support marketing and commercial targets. Lead quarterly media planning with agency partners, using data to deliver monthly plans aligned with business priorities. Oversee the execution of innovative Above-The-Line (ATL) media plans to meet campaign objectives. Evaluate campaign performance using Marketing Mix Modelling (MMM) and incrementality testing to optimize future strategies. Mentor and nurture direct reports while championing best practices across the department. Build strong working relationships with key stakeholders across UK business, global marketing teams, and agency partners. Lead strategic cross-functional workstreams to drive continuous innovation and business outcomes. Comprehensive expertise in media planning and buying across both Above-The-Line (ATL) and digital channels.Proven ability to optimize agency-client dynamics and build strong external partnerships., Practical familiarity with Marketing Mix Modelling (MMM) outputs and incrementality testing to inform strategy, Skill in communicating complex media concepts clearly to non-expert stakeholders.Proactive, collaborative approach paired with analytical problem-solving skills.Ability to balance detail-oriented media execution with high-level strategic thinking. Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment. Being the best at what we do isn't just about delivering on our strategy. It's a competition for something incredibly valuable - our customers' choice. Every time a customer decides where to order, they're picking a side. At the heart of the JET Customer League are our values and behaviours. They guide every interaction, every decision, every innovation. These are the actions we need to perform consistently and brilliantly, to surpass the competition and earn our customers' loyalty, again and again. Fun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we're building a customer-first culture which enables us to stay one step ahead of the competition. No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We're committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day. Want to know more about our JETers, culture or company? Have a look at our career site where you can find people's stories, blogs, podcasts and more JET morsels. Are you ready to take your seat? Ready for a challenge? Then Just Eat Takeaway.com might be the place for you. Sitting at the heart of our UK Marketing team, you will lead the strategy, planning, and execution of all brand media campaigns. You'll co-own the annual strategy to deliver high-impact Above-The-Line (ATL) activities, aligning with performance and social teams to achieve business goals. Guided by our values to lead, deliver, and care, you will nurture talent and foster collaboration across global teams to build strong media partnerships. Co-own the development of the annual media strategy alongside the Head of Media #J-18808-Ljbffr

The role involves shaping the global brand strategy and collaborating with various teams. Ideal candidates should have a strong background in pharmaceutical marketing and brand management. A global pharmaceutical company in London is seeking an experienced Global Senior Brand Manager for its osteopo

Head of Marketing to shape growth across ecommerce, brand and product by turning customer insight into commercial growth. You will partner with the MD to set strategy, challenge existing approaches and uncover new opportunities to attract, convert and retain customers.

IQVIA in Reading seeks an experienced Marketing Lead to shape and execute strategy for a multi-country immunology & inflammation portfolio. You will drive portfolio planning, omnichannel customer engagement and launch readiness, while guiding a team of Brand Managers across European markets. You wil

AbbVie UK in Maidenhead seeks a senior marketing leader to drive the brand strategy and tactical plans, leading a cross-functional team to deliver strong commercial performance. You will shape the brand plan, oversee budget allocation, and coach a high-performing group of marketers while collaborati

En Route International is seeking a Head of Marketing to lead global strategy, brand, and communications for international markets. You will drive integrated campaigns across brand, digital, content, PR and exhibitions, and partner with senior leadership to deliver measurable commercial outcomes.

A leading UK-based design firm is seeking a Senior Creative Designer to lead its design strategies across various brand and marketing initiatives.

STADA UK Thornton & Ross in Reading is seeking a Senior Brand Manager VMS to shape and execute the long-term brand strategy for Vitamins, Minerals & Supplements, driving in-market excellence and growth.

Bensons for Beds is seeking a senior Brand Director to lead the Owned Brand strategy across Slumberland, Staples, eve sleep and Simply by Bensons, shaping positioning, architecture and annual plans in collaboration with the central Marketing function. You will align product, merchandising and extern

IQVIA in Reading seeks an experienced Marketing Lead to shape and execute strategy for a multi-country immunology & inflammation portfolio. You will drive portfolio planning, omnichannel customer engagement and launch readiness, while guiding a team of Brand Managers across European markets. You wil

Brand management & Portfolio leadership Lead the development of long-term brand strategies and annual brand plans, ensuring a clear, insight-driven, consumer-centric approach. Coach and mentor Brand Managers, supporting their development in strategy, analytics, and cross-functional leadership. Monit

The Assistant Brand Manager role provides an individual with an exciting opportunity to join the RS PRO marketing and brand team at a time of evolving the brand proposition and go-to-market strategy. You will support the brand marketing team in the delivery of regular brand and initiative performan

Brand management & Portfolio leadership Lead the development of long-term brand strategies and annual brand plans, ensuring a clear, insight-driven, consumer-centric approach. Monitor competitive dynamics and proactively shape brand positioning and category strategy. This role is responsible for sha

As Marketing Lead, you will play a pivotal role in portfolio strategy, brand performance, omnichannel engagement, launch readiness and marketing governance, helping to improve customer experiences and support patients through innovative healthcare solutions. Proven success leading brand strategy and

Brand management Contribute to the development of end-to-end brand strategy and positioning for your portfolio, ensuring a clear, insight-led and consumer-centric approach. Working closely with Marketing, Digital, Insights, Medical, Regulatory, Supply and Sales teams, you will help shape and deliver

Formulate clinical development plans and is responsible for the execution of the group strategy and leads the strategic direction of the Center of Excellence.

A leading health-focused company in Reading seeks a Senior Brand Manager to lead brand strategy development and execution. The ideal candidate will drive portfolio growth and profitability, managing brand P&L while collaborating with cross-functional teams.

A leading marketing recruitment agency in London is seeking a Senior Brand Manager to drive brand strategy and lead marketing initiatives. The ideal candidate has proven experience in brand management within the FMCG sector, strong digital marketing skills, and a passion for animal-related products.

You will shape brand strategy, drive performance, and manage multi-channel campaigns. A well-established pharmaceutical company in Reading is seeking an experienced Brand Manager to take full ownership of a UK product portfolio. Ideal candidates will have a background in pharmaceutical marketing or

This pivotal role will be responsible for overseeing our brand strategy and executing comprehensive marketing initiatives, with a primary focus on leveraging. Job Description: Brand and Marketing Manager - Spaces Unlocked. Act as the guardian of the Spaces Unlocked brand, ensuring consistency in voi

CSL is seeking a senior brand marketer to lead the strategy, planning and execution for its UK & Ireland influenza portfolio.

Reporting to the Marketing Director, the Senior Brand Manager will act as the UK brand lead, responsible for translating global strategy into local success through exceptional brand building, retail partnerships, and consumer engagement. Develop annual brand and activation plans that accelerate bran

This role is responsible for shaping and delivering the long-term brand and portfolio strategy, driving in-market excellence, and unlocking sustainable growth through superior execution, insight-led decision-making, and cross-functional leadership. Monitor competitive dynamics and proactively shape

Support the development, implementation and governance of the corporate brand strategy, ensuring consistent application across all internal and external communications, channels and touchpoints. Deep understanding of brand strategy, positioning and architecture. The Senior Design & Brand Manager, re

At Krispy Kreme, you’ll be at the heart of shaping how millions connect with our brand, leading standout campaigns from bold new product launches to irresistible omni channel activations, executing the next buzzworthy global partnerships and seeking out potential brand collaborations. You’ll wor

Brand and Marketing Manager (London, UK). We’re seeking a forward-thinking and dynamic Brand and Marketing Manager to join their passionate startup team and shape their UK venture. This hands‑on role involves launching and growing our client’s UK MVNO by driving brand awareness and customer en

Lead the development and execution of integrated brand campaigns across seasonal launches and brand moments. As they continue to scale, they are seeking a Brand Marketing Manager to shape and elevate how the brand is experienced across all platforms and touchpoints. Marketing Manager - D2C Brand (Ha

This role is pivotal in shaping and executing the global brand strategy for our osteoporosis portfolio. You’ll drive brand positioning, lifecycle management, and go-to-market strategies, while collaborating closely with local country teams and cross‑functional partners. Lead the development and

This role leads the development and implementation of brand guidelines, owns brand governance across channels, and acts as the key decision‑maker on brand execution across campaigns, launches, retail environments and partnerships. The Senior Brand Manager is the strategic guardian of the Sculpted

Coach and mentor Brand Managers, supporting their development in strategy, analytics, and cross - functional leadership. This role is responsible for shaping and delivering the long - term brand and portfolio strategy, driving in - market excellence, and unlocking sustainable growth through superior

They’ve embarked on a relentless pursuit of excellence, leveraging cutting edge technology and delivering nothing but quality to their brand partners. This role demands a deep understanding of the creator economy, especially YouTube, and a hands‑on approach to community building, content strateg

STADA UK Thornton & Ross in Reading, UK, is seeking a Senior Brand Manager VMS to lead the long-term brand and portfolio strategy for the Vitamins, Minerals & Supplements category. In this role you will own the P&L and activation roadmap across ATL, BTL, digital, PR, and e-commerce, shaping portfoli

A leading beauty brand is seeking an eCommerce Manager to lead direct-to-consumer trading in the UK.

DIY Kitchens, the UK's leading online kitchen retailer, is seeking a Senior Marketing Manager to lead integrated marketing strategy, campaigns, social media, and brand initiatives.

A leading company in the veterinary sector is seeking a Senior Brand Manager to lead brand strategy development aimed at veterinary customers. The role involves managing marketing budgets and driving impactful campaigns across various channels, ensuring alignment with commercial goals and brand guid

We have a fantastic brand with a bold and brave brand agenda. Do you love working on a challenger brand, driving growth but want to the security of a bigger business? Do you love working on innovation projects?. At least 4 years marketing experience in a branded FMCG business.