Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business; Determines staffing, financial, material and other short- and long-term requirements; Oversees staff training, rotas and the allocation of work; Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with; Ensures that adequate reserves of merchandise are held and orders new stock as required; Maintains financial and other shop records and controls security arrangements for the premises; Authorises payment for supplies received and decides on vending price and credit terms; Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.
Need to attend client issue A Marketing Executive, or Marketing Officer drives profit and promotes services and products through coordinated marketing campaigns. Their primary duties include conducting product research, establishing brand awareness and improving customer relations.