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Location: Multi-site (Franchise Food Retail Outlets – UK) Contract: Full-time, Permanent Salary: £55,750 Annually Reporting to: Director / Franchise Owner Role Purpose We are seeking an experienced Business Development Manager to lead the commercial growth and strategic development of our multi-site franchise food retail business. The role focuses on revenue generation, commercial performance, partnership development, and market expansion across all outlets, while ensuring full compliance with franchise agreements and brand standards. This is a strategic and commercial role with no involvement in daily kiosk staffing, rota management, or shift supervision. Key Responsibilities • Identify, develop, and implement new business and revenue opportunities, including partnerships, location optimisation, promotional initiatives, and commercial expansion opportunities., • Lead commercial performance analysis across all outlets by reviewing sales data, margins, and growth trends to inform business strategy and decision-making., • Develop and manage key business relationships with franchise partners, suppliers, landlords, and other commercial stakeholders., • Negotiate and oversee commercial agreements, supplier arrangements, and service contracts to improve operational efficiency and profitability., • Design and implement business development strategies to increase market share, customer footfall, and brand visibility., • Produce commercial forecasts, budgets, and performance reports for internal management and external stakeholders where required., • Monitor competitor activity and wider market trends to identify risks and opportunities within the food retail sector., • Support outlet managers by providing commercial guidance, performance targets, and strategic oversight, without direct involvement in daily operational delivery., • Lead initiatives to improve customer acquisition, retention, and average customer spend through pricing, marketing, and promotional strategies., • Ensure all commercial activities align with franchise agreements, brand requirements, and relevant regulatory obligations., • Represent the business in external meetings, negotiations, and commercial discussions with partners and stakeholders. Required Skills & Experience Essential • Proven experience in business development, sales strategy, or commercial management, ideally within retail, food service, or hospitality sectors., • Strong ability to develop, manage, and grow commercial relationships and revenue streams., • Demonstrable experience in financial planning, forecasting, and performance analysis., • Excellent negotiation, communication, and stakeholder management skills., • Ability to operate at a strategic and commercial level with minimal involvement in day-to-day operational delivery., • Strong understanding of market analysis, competitor benchmarking, and growth planning. Desirable • Experience working within a franchise or multi-site retail environment., • Understanding of branded food retail or hospitality business models. Qualifications • Degree in Business Management, Marketing, Finance, Hospitality Management, or a related discipline (or equivalent professional experience). What We Offer • Competitive salary package, • Opportunity to shape and lead commercial growth across a developing franchise business, • Exposure to multi-site strategy and future expansion opportunities, • Professional and supportive working environment

Company Overview: GUIDEMAP UK LTD is an active and growing UK business specialised in advertising and promotional services, commercial agency operations, and real estate management on behalf of clients across sectors. With experience in connecting brands with customers and supporting property-related projects, GUIDEMAP UK LTD blends strategic outreach with practical business development to strengthen market presence both domestically and internationally. Our mission is to deliver effective promotional solutions, build strong partner relationships, and support business growth through high-impact communication and professional services. Key Responsibilities: Develop and implement comprehensive public relations strategies to strengthen the company’s visibility, reputation, and engagement across Leicester and the wider UK market, ensuring alignment with corporate objectives and growth plans. Manage media relations and communications, including press releases, interviews, and social media campaigns; create high-quality digital and editorial content that effectively conveys the company’s mission and achievements. Plan, coordinate, and deliver promotional campaigns, corporate events, and community engagement activities that highlight the company’s services, values, and partnerships while driving public awareness and brand loyalty. Build and maintain strong relationships with media outlets, business partners, suppliers, and community organizations, fostering collaboration and long-term trust to support business development and market positioning. Research and monitor industry trends, competitor activities, and media coverage; prepare analytical reports and strategic recommendations to management for ongoing brand enhancement and communication effectiveness. We Offer: Competitive annual salary (£48,000–£52,000). Dynamic and growing business environment with diverse projects. Supportive team culture in Leicester. Opportunities for professional growth in PR and brand communications.