E-Commerce Manager
3 hours ago
Birkenhead
E-Commerce Manager Location: Wirral (hybrid – 3 days office; 2 days from home) Salary: £45,000 starting, scaling to £55,000 based on agreed performance targets reviewed at 12 months Reports To: Founder / Managing Director Employment Type: Full-time; Permanent About Simple Lighting Simple Lighting is a UK-based LED lighting specialist established in 2009, selling 1,000+ products across domestic and commercial categories. We operate on Shopify Plus, alongside sub-brands ExitGuardian (emergency lighting), Lighteez and TitanDrive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five-star reviews across Google, Trustpilot and Reviews.io. We've just completed a major platform migration from Magento 2 to Shopify Plus, and we're now in the next phase of growth – sharpening paid media, scaling content, optimising conversion, and building out internal tooling. We're a small, capable team that moves quickly and values direct, practical thinking over corporate process. The Role We need an E-Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isn't a coordinator role – you'll own trading performance, run the digital marketing stack, and lead the content team day-to-day. You'll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines-based creative team (Designers, Copywriters, 3D Artist, Social Exec). Key Responsibilities Trading and Site Performance: Own day-to-day trading performance across Simple Lighting and sub-brand sites. Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, ProfitMetrics). Identify and action commercial opportunities – promotions, bundling, price testing, range gaps. Manage the Shopify Plus backend – collections, navigation, product catalogue, app stack. Paid Media: Manage Google Ads (currently self-managed by the Founder – you'll take this on). Develop Microsoft Ads further (server-side tracking already in place). Lead Meta ads strategy – Advantage+ Shopping Campaigns, creative testing pipeline, volume creative tooling. Make profit-led decisions, not revenue-led – we care about contribution margin, not vanity ROAS. SEO and Content: Work with Janelle to maintain the content roadmap – category pages, product pages, blog content, FAQ schema. Enforce content standards (commercial intent on category pages, internal linking, SEMrush-validated keywords, meta data standards). Continue post-migration SEO work – indexation monitoring, GSC management, technical fixes. Oversee Amazon listing optimisation alongside the website. Email and Retention: Manage Klaviyo – campaigns, flows, segmentation, deliverability. Build the retention programme alongside acquisition. Team and Suppliers: Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) – briefs out by 10am UK for same-day acknowledgement. Line-manage Janelle (content) day-to-day. Liaise with payment processors, platform partners and external agencies. Reporting: Weekly trading report to the Founder. Monthly performance review with clear actions. What We're Looking For Essential: 4+ years in an e-commerce role, ideally including time as an E-Commerce Manager or Senior Executive. Hands-on Shopify experience (Plus preferred but not essential). Proven Google Ads ownership – you've personally built and optimised campaigns, not just briefed an agency. Strong SEO fundamentals – on-page, technical basics, content strategy, GSC literacy. Comfortable in GA4 and pulling your own data – not afraid of a spreadsheet. Confident managing creative and content briefs. Direct, plain-English communicator – we don't do corporate fluff. Nice to Have: Commercial awareness around profit, not just revenue – experience with profit-based bidding tools like ProfitMetrics, or a track record of managing to contribution margin. Meta ads management experience. Klaviyo or comparable email platform experience. Algolia or similar on-site search and merchandising tool experience. Background in trade / DIY, lighting, electrical or home improvement. Experience post-migration (Magento to Shopify, BigCommerce to Shopify, etc.). Amazon Seller Central exposure. You'll Thrive Here If You: Want operational ownership, not committees. Prefer making the decision and moving, then measuring. Are comfortable being the most senior digital person in the room. Push back when you disagree – we'd rather argue it out than agree quietly. What We Offer: £45,000 starting salary, scaling to £55,000 based on agreed performance targets reviewed at 12 months (targets set jointly within your first 30 days – typically around revenue growth, profit margin and conversion rate). Hybrid working – 3 days in our Wirral office, 2 days from home. 25 days holiday plus bank holidays. Pension scheme. Genuine ownership of the role – you'll set the agenda, not chase someone else's. Direct access to the founder and the commercial reality of the business. An established, profitable business (16 years trading) with clear growth plans