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We are seeking a commercially minded, data-driven Marketing & Commercial Manager to lead our business growth strategy and elevate our digital presence. In this dual-focus role, you will be responsible for identifying revenue opportunities, managing marketing budgets, and driving scalable organic acquisition. The ideal candidate blends commercial acumen—such as pipeline management, partnership building, and pricing strategy—with a deep technical and strategic understanding of Search Engine Optimization (SEO). You will own our organic search roadmap to turn web traffic into a sustainable revenue pipeline. Key Responsibilities Commercial & Growth Strategy • Formulate and execute integrated marketing and commercial strategies to hit company revenue and profitability targets., • Identify new market opportunities, evaluate competitor models, and optimize product pricing or service tiers., • Manage the marketing and commercial budget, ensuring strict alignment with cost-per-acquisition (CPA) and ROI metrics., • Collaborate with sales and account management teams to align marketing pipelines with commercial outreach and business development goals. SEO & Organic Performance Strategy • Own the end-to-end SEO strategy across technical SEO, on-page optimization, content strategy, and authoritative link building., • Conduct exhaustive keyword research to pinpoint high-intent commercial terms that drive qualified leads and conversions, not just raw traffic., • Direct the content calendar, ensuring all digital copy, blogs, landing pages, and resources are optimized for search engines while providing genuine value to our target audience., • Oversee technical SEO audits, working alongside web developers to optimize site architecture, page speed, Core Web Vitals, mobile responsiveness, and schema markup., • Develop a robust, ethical backlink and digital PR strategy to enhance domain authority and search visibility in highly competitive spaces. Data Analytics & ROI Reporting • Monitor, track, and report on key organic performance metrics including organic traffic growth, keyword rankings, click-through rates (CTR), bounce rates, and organic conversion funnels., • Utilize advanced analytical tools (Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog) to extract actionable insights and uncover visibility gaps., • Translate complex digital data into high-level commercial forecasts, proving the direct impact of SEO performance on business revenue to senior leadership. Key Requirements & Qualifications • Proven experience as a Marketing Manager, Commercial Manager, Growth Marker, or a similar hybrid role., • Demonstrated track record of scaling organic web traffic and converting that traffic into measurable commercial revenue., • Advanced hands-on experience with SEO suites (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and web analytics toolkits (GA4, Google Search Console)., • Strong understanding of search engine algorithms, ranking factors, and the distinction between informational, navigational, and transactional search intent., • Solid grasp of core commercial fundamentals, including budget management, financial forecasting, and margin evaluation., • Exceptional communication skills with the ability to manage external agencies, internal copywriters, and developers seamlessly., • Experience with Content Management Systems (CMS) such as WordPress, Webflow, or Shopify is highly desirable.

Talent Pro Max League (TPL) is a brand of TPL Media and Entertainment Ltd. Remote / Regional UK-Based Opportunity Commission Only | High Growth Potential | Flexible Hours Talent Pro Max League (TPL) is recruiting ambitious, driven, and connected individuals to sell tournament registrations and sponsorship. This is an opportunity to build and lead football development in your region while creating a substantial long-term income stream. TPL is building one of the most exciting grassroots football, digital scouting, media, and player development platforms in the UK, connecting undiscovered talent with real opportunities through tournaments, media exposure, digital platforms, and community engagement. THE ROLE As a TPL Sales Champion, you will: • Build relationships with teams, academies, coaches, schools, and communities, • Support player and team registrations, • Develop local sponsorship and partnership opportunities, • Grow your region into a sustainable football network WHAT YOU WILL RECEIVE 10% Commission on Regional Registrations Earn recurring income from registrations and activity generated in your region. Leadership Position Opportunity Be recognised as the lead figure for TPL in your area. Flexible Working Work remotely and build your schedule around your lifestyle. Long-Term Growth Potential Opportunity to grow into senior leadership as the TPL brand expands nationally and internationally. Full Support & Systems TPL provides: • Branding, • Marketing materials, • Registration systems, • Social media support, • Digital infrastructure, • Training and on boarding EARNING POTENTIAL This is a commission-only opportunity for ambitious individuals seeking uncapped earnings. Example Potential: If your region generates: • 128 teams, • 15 players per team, • Average player package: £115-£250, • Uncapped earning from sponsor sales Regional revenue could exceed: £480,000 A 10% regional commission structure could generate: £48,000+

About the Company Best Recruitment Agency Ltd is a UK-based student recruitment and education consultancy. The company supports prospective students with education-related enquiries, application processes and recruitment activity and develops relationships with universities, colleges and other education-sector organisations. Job Purpose The Marketing Manager will develop and implement the company's UK and international student recruitment marketing strategy, manage campaign and lead-generation activity, monitor performance and coordinate creative output supporting education recruitment activities. Main Duties and Responsibilities · Develop and implement UK and international student recruitment marketing strategy. · Research target student markets, competitors and recruitment trends. · Plan integrated digital, social-media and offline campaigns and establish KPIs. · Manage agreed marketing budgets and lead-generation strategy. · Monitor enquiries, leads, conversion data and campaign performance. · Prepare management reports and recommendations. · Develop brand positioning and coordinate the Graphic & Multimedia Designer's campaign output. · Coordinate marketing activity relating to education providers, recruitment events and international markets. Qualifications, Skills and Experience Applicants should have substantial relevant marketing experience; digital marketing, advertising and lead-generation knowledge; market research and analytical capability; commercial awareness; and communication, leadership and project-management skills. A relevant degree or equivalent professional experience is desirable.

Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.