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- Responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts - Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives - Provides administrative support for programme development such as booking facilities - Presents findings in the required format, via written reports or presentations - Liaises with client to understand their market research needs, establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs - Manages and directs research, collates and interprets findings and presents results to clients - Discusses possible changes that need to be made in terms of design, price, packaging, marketing and promotion etc. in light of market research with appropriate departments