Head of Marketing
2 months ago
London
🚀 Head of Marketing – Dash Location: London / Hybrid | Type: Full-time | Department: Marketing Dash is building the future of ride-hailing. We’re not just another app—we’re redefining how drivers and riders interact by offering freedom, fairness, and transparency. Now, we're looking for a Head of Marketing who can drive our message forward and lead the charge in building a bold, culture-first brand. About the Role As Head of Marketing, you will be responsible for setting and executing Dash’s overall marketing vision and strategy. This is a high-impact leadership role requiring creativity, sharp execution, a deep understanding of digital culture, and the ability to get things done fast. You’ll oversee the planning, production, and rollout of all marketing campaigns across social media, events, digital channels, and more. We are an early-stage startup moving at speed. We’re looking for someone who can thrive in that environment—scrappy, resourceful, and strategic all at once. Key Responsibilities 🧠 Strategy & Ideation Own the overall marketing and communications strategy—from launch plans to ongoing campaigns. Develop go-to-market strategies for product launches, feature drops, and partnerships. Continuously track, test, and iterate ideas based on data, community feedback, and trends. 📱 Social Media & Content Oversee all social media activity (Instagram, TikTok, LinkedIn, Twitter/X, YouTube Shorts). Coordinate with content creators, designers, and video editors to execute viral-worthy content (e.g. Reels, POV videos, campaign series). Build and maintain a content calendar—from memes and motion graphics to long-form articles. 📈 Campaign & Event Execution Plan and execute integrated marketing campaigns Own event-based activations and pop-ups Ensure brand alignment across all channels and materials. 🤝 Team Leadership & Coordination Coordinate and lead the marketing team (interns, contractors, influencers). Assign tasks, manage timelines, and track deliverables across campaigns. Be the point person for cross-functional collaboration with product, operations, and partnerships. 🔍 Trends & Community Insight Be deeply plugged into Gen Z, creator, and mobility culture. Spot and react quickly to viral moments and social trends to keep Dash culturally relevant. Ensure Dash has a distinct and authentic brand voice across channels. Who You Are A self-starter who thrives in fast-paced, dynamic environments. A natural leader with experience managing teams and projects from start to finish. Hyper-creative with a strong instinct for what captures attention on social media. Familiar with digital marketing tools (e.g. scheduling tools, analytics dashboards, content creation software). Comfortable rolling up your sleeves—whether that’s directing a shoot, writing copy, or analyzing growth metrics. Bonus Points If You... Have experience working in a startup or early-stage company. Have previously led go-to-market campaigns for consumer apps. Have worked with or built creator/influencer programs. Have experience organizing both online and offline brand events. If you’re excited by the idea of building a brand that people truly care about—one meme, campaign, and reel at a time—then Dash wants to hear from you.
