Paid Media Manager
3 days ago
Richmond
CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition. What You'll Do • Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships., • Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations., • Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance., • Use audience insights and data to shape targeting and creative recommendations., • Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns., • Develop performance reports and deliver actionable insights to leadership., • Uphold CapCenter’s media governance and quality control standards. What You Bring • 5–10+ years of experience managing paid media across digital and traditional channels., • Proven media planning expertise—budgeting, forecasting, and channel strategy., • Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation., • Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs., • Excellent communication, organizational skills, and cross-functional partnership experience., • Experience in financial services or regulated industries is a plus., • Join us to help build a smarter, more efficient media engine powering CapCenter’s growth.