Community Liaison
3 days ago
Campbell
Job Description About Us Two compassionate visionaries embarked on a transformative journey when Dee and Vanessa founded Care Indeed Home Health Care in the heart of the San Francisco Bay Area. Their mission was clear: to revolutionize the way care was delivered to seniors and individuals in need. Beyond home care services, they expanded their reach into medical staffing, bridging the gap between healthcare facilities and skilled professionals. These founders actively listened to pain points, strategically recruited committed candidates, and ensured that compassion remained at the core of their legacy. From pandemic adaptations to virtual reality training, their impact continues to shape the healthcare landscape, creating a better world for elders, families, and their caregivers. Care Indeed helps people live safely and comfortably at home by delivering dependable Private Duty/Home Care and Home Health services with dignity, responsiveness, and heart. We partner closely with hospitals, skilled nursing/rehab facilities, physicians, senior living communities, hospice teams, and community organizations to support families through transitions of care—and beyond. What You’ll Do Position Overview As Care Indeed’s Community Liaison, you’ll be the face of our agency in the community and a trusted resource to referral partners. Your mission is simple: grow and strengthen referral relationships that drive qualified leads and increase admissions across our service lines while ensuring partners and families experience exceptional communication and a smooth start-of-care. This is a relationship-first, results-driven role for someone who thrives in the field, loves connecting with people, and knows how to turn trust into consistent referrals. Essential Duties And Responsibilities Strategic Planning & Market Analysis • Conduct ongoing market analysis, including service area potential, competitive landscape, and organizational strengths and weaknesses, to identify and define key target markets., • Analyze past and current marketing data, service line performance, and patient/partner relationships to inform strategy., • Develop comprehensive sales and marketing objectives, projections, and a strategic marketing plan with clear priorities, timelines, and measurable goals., • Execute the approved marketing plan, ensuring all activities are completed within the established timetable and budget., • Develop and maintain relationships with key referral sources, including:, • Hospitals, discharge planners, case managers, social workers, • SNFs, rehab facilities, and post-acute teams, • Assisted Living/Independent Living/Memory Care communities, • Physician offices, geriatric and specialty clinics, • Hospice and palliative care providers, • Community organizations serving seniors and caregivers, • Proactively visit referral sources to present Agency credentials and services, with the objective of generating qualified patient referrals., • Create a weekly territory plan (touchpoints, in-services, events, and follow-ups)., • Educate the Community on Care Indeed Services., • Clearly communicate our services and how we help families:, • Private Duty/Home Care: companionship, personal care (ADLs), dementia support, respite, 24/7 care, post-op support, • Home Health (Skilled): skilled nursing and therapy coordination (as applicable), post-acute transition support, • Generate qualified referrals and collaborate closely with Intake/Admissions to prevent “lead leakage.”, • Ensure referrals are supported through the process—from first contact to start-of-care—keeping partners informed appropriately., • Represent Care Indeed in the Community., • Attend and support community events: senior fairs, networking meetings, caregiver support groups, professional associations, and outreach events., • Log all touches, meetings, referrals, notes, and outcomes in CRM., • Report referral trends, conversion performance, competitive insights, and growth opportunities to leadership., • Support Service Recovery When Needed, • Partner with operations to resolve concerns quickly and protect key relationships. Qualifications/Education And Experience Required • 2+ years of experience in healthcare marketing, referral development, home care/home health sales, senior living outreach, or related field-based relationship role, • Bachelor's degree in Healthcare, Business, Marketing, or a related field required, • Strong communication and presentation skills (you’re comfortable with in-services and professional conversations), • Organized and consistent with follow-up; comfortable using a CRM, • Valid driver’s license, reliable transportation, and ability to travel throughout the territory, • Experience with home care/private duty, home health, hospice, senior living, or post-acute transitions, • Existing relationships with discharge planners, case managers, or senior living communities, • Risk of exposure to bloodborne pathogens-limited, • The position is stressful in terms of meeting deadlines., • Work may involve virtual or in-person interactions with clients, families, and service providers, • Lifting requirements: Minimal; up to 25 pounds Monday to Friday, 9:00 AM to 5:30 PM; days may be flexible based on the need. Some weekend and evening work is required in this position. Care Indeed is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Why Join Care Indeed? • Mission-driven work that directly helps seniors and families, • A team that values responsiveness, integrity, and follow-through, • Growth opportunity: help shape outreach strategy and expand territory impact, • Supportive leadership and clear performance goals Want to join a company at the forefront of in-home care? Care Indeed is looking for individuals like you! If you are interested in joining our team, you can submit your application at or call us at 650-563-8711. Ranked by FORTUNE as one of the Bay Area's 50 Best Places to Work in Aging Services, our dedicated team is ready to grow and is in search of talented care providers. How to Apply To be considered for this position, please submit the following: 1. Your Resume, 2. A Cover Letter that includes: A brief description of the territories you have managed or supported An overview of the referral relationships you have built, maintained, or grown Any accomplishments or results related to referral development, partnership building, or community outreach Please upload your resume and cover letter through our Careers page.