Sr. Mgr. of Marketing & Business Development
18 days ago
Roseland
Job Description Purpose of Role: We are seeking a dynamic, detail-oriented Senior Manager of Marketing & Business Development to support our growing corporate and M&A practice groups at the firm, including our National Dental & Veterinary Law Centers. This individual will play a key role in not just managing the day-to-day marketing initiatives but in being a strategic thinker and driving force behind exciting campaigns that bring in business and support our clients. The ideal candidate is a self-starter with big ideas, strong organizational skills, excellent communication abilities, and experience in professional services marketing—ideally in a law firm or financial services environment. Key Responsibilities: • Thought Leadership: Bring the ideas for prospective client outreach, blogs and initiatives., • Campaign Management: Plan, execute, and track integrated marketing campaigns to support firm-wide and practice-specific goals., • Content Development: Coordinate and edit content for client alerts, newsletters, press releases, website updates, and social media., • Digital Marketing: Manage your practice areas’ digital presence, including website updates, SEO, email marketing, and social media platforms., • Attorney Support: Collaborate with attorneys to develop individual marketing plans, create bios, and prepare proposals, RFP responses, and presentations., • Brand Management: Ensure consistency of firm branding, messaging, and client-facing materials across all channels., • Analytics & Reporting: Track, analyze, and report on campaign performance, website traffic, and engagement metrics to inform future strategy., • Bachelor’s degree in marketing, Communications, Business, or related field required., • 5+ years of marketing experience, required in a law firm., • Strong project management skills with ability to juggle multiple priorities under tight deadlines., • Excellent writing, editing, and proofreading skills., • Proficiency with Microsoft Office Suite and marketing tools such as WordPress, Canva/Adobe Creative Suite, and LinkedIn., • Knowledge of CRM systems (Hubspot) is a plus.