Digital Marketing Specialist
2 days ago
Las Vegas
Job DescriptionBenefits: • 401(k), • 401(k) matching, • Company parties, • Competitive salary, • Dental insurance, • Employee discounts, • Free food & snacks, • Health insurance, • Paid time off, • Vision insurance About Capriottis: At Capriottis Sandwich Shop, our mission is to be extraordinary in our food, our people, and our marketing. Were growing fast and looking for a talented Digital Marketing Specialist to join our Marketing team in Las Vegas. Position Overview: The Digital Marketing Specialist will execute and optimize marketing campaigns across owned channels (email, SMS, app, and push) and support digital menu performance on third-party delivery platforms. Youll combine data, creativity, and strong project management to drive engagement, sales, and guest loyalty. Responsibilities: • Execute digital marketing campaigns across owned channels (email, SMS, app, push), • Build and QA campaigns with precise targeting, tracking, and personalization, • Develop and test offers to meet business goals (traffic, sales, loyalty, catering), • Manage A/B testing and analyze results to improve future campaigns, • Report on performance metrics including conversions, ROI, and revenue, • Support DoorDash, Uber Eats, and Grubhub menu merchandising, • Monitor and update SEO basics (metadata, linking, page content, local listings), • Collaborate with Marketing, Operations, and vendor teams to ensure smooth execution Qualifications: Required: • 2+ years in digital marketing or CRM campaign management, • Experience with ESP/SMS/push platforms, • Strong analytical skills and attention to detail, • Excellent organization and multitasking abilities Preferred: • Experience in QSR, retail, or multi-location brands, • Familiarity with 3rd-party delivery platforms, • Knowledge of SEO tools and Google Analytics (GA4) Why Join Capriottis: • Be part of a passionate, fast-growing national restaurant brand, • Work in a creative and collaborative marketing environment, • Opportunity to make a real impact on guest engagement and revenue, • Competitive salary and benefits Core Values: Passion Be the Best Family Care About People Integrity Walk the Talk Profitability Everyone Wins Genuineness 100% Real Apply Today If youre detail-oriented, data-driven, and passionate about marketing that moves people apply now to join the Capriottis family! BENEFITS: The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc. • Medical, • Dental, • Vision, • 401(k) matching, • Employee assistance program, • Employee discount, • Flexible spending account, • Life insurance, • Paid time off, • Referral programJoin our innovative and passionate marketing team and be a driving force in shaping our brand's online presence and expansion efforts. This is a fantastic opportunity for a skilled marketer to make a significant impact on our brand's success. If you're ready to take on this exciting challenge, apply now! TO APPLY FOR THIS POSITION: Please send us your cover letter and resume IN PDF FORMAT ONLY for immediate consideration!