Social Media Strategist + Producer
1 day ago
Watertown
Job Description The Social Media Strategist + Producer plays a central role in driving the digital presence, creative output, and audience engagement of NESN’s lifestyle programming, including Dining Playbook, Meet Boston, and New England Blueprint. This role is responsible for social-first storytelling, short-form video creation, still photography, editing, caption writing, and platform growth, while also supporting content development and production needs. The ideal candidate is highly creative, visually driven, deeply fluent in social trends, and energized by building relevance, engagement, and brand visibility through content. Please note: To help us get to know your creative voice and production style, please attach samples of your social media work or provide a link to your portfolio/reel. Essential Duties and Responsibilities: • Capture, create, edit, and publish social-first content across Dining Playbook, Meet Boston, and New England Blueprint., • Produce short-form video content, including Reels and platform-native formats, • Edit content daily to support timely, trend-driven publishing, • Capture still photography and visual assets aligned with program brands, • Write engaging, voice-driven captions optimized for platform behavior, • Capture social content during client shoots, segments, and events, • Maintain active engagement with audiences across platforms, • Monitor social trends, emerging formats, and cultural moments to inform content strategy, • Identify creative opportunities to feature Billy Costa and Jenny Johnson within social content, • Track social KPIs and performance trends, ensuring continued growth and engagement, • Pull social metrics and analytics as needed to support internal reporting and partner needs, • Build out segment themes, concepts, and content extensions, • Source and identify compelling content opportunities aligned with show objectives, • Write detailed rundowns for segments and shoots using diverse editorial sources, • Create one sheets and planning materials for shoots, segments, and social content, • Collaborate with videographers and editors on storyboards and creative direction, • Review video content for quality, accuracy, and brand alignment, • Ensure content is optimized for both linear and social platforms, • Attend shoots regularly to capture social content and support production needs, • Produce content on-site, assisting with episode flow, timing, and creative execution, • Conduct interviews or provide shoot assistance when needed, • Coordinate with contributors, venues, and partners regarding airing details and content usage, • Plan, manage, and execute events from ideation to post-event follow-up, • Coordinate event logistics, talent, and promotional content, • Ensure seamless integration of event coverage across digital platforms, • Post event content on social media 1-2 days after the event, • Capture social media during event, • Event analytics + KPIs post event, • Manage MB Hubster relationships, • Research specific locations to fit the episode theme/Hubster niche to create assignment briefs for the Hubsters, regularly assisting in shoot coordination, • Communicate with Hubsters daily to make sure their filming, editing, and equipment are running smoothly, • Provide feedback/edits on Hubster segments to ensure the program’s success, • Confirm Hubsters are posting their required promo content, including 1 permanent post and story per episode, and share metrics to receive payment, • Submit Hubster invoices to accounting after each new episode airs, • Ensure Hubsters are posting content after events etc., to optimize our social + impressions, • Foster relationship with Meet Boston team, conduct bi-weekly meetings, and communicate regularly to ensure asset delivery, • Ensure that Meet Boston is consistently represented in strategic planning across departments, • Identify strategic opportunities to expand Meet Boston’s reach beyond traditional channels by securing placements in high-traffic areas such as airports, hotels, and rideshare vehicles, • Support the refresh of the Dining Playbook website, focusing on optimizing the Meet Boston landing page and/or developing a new website for Meet Boston, • Implement an interactive map that highlights featured locations from both shows, with direct links to relevant content for seamless exploration, • Identify opportunities for Billy & Jenny to establish themselves as thought leaders, • Develop targeted advertising campaigns to drive tune-in, website clicks, and social channel Interactions, • Support the launch of an influencer program for Dining Playbook to broaden its reach and strengthen relationships with key food and lifestyle influencers, • Design and launch a User-Generated Content program, • Develop and manage an Instagram collaboration program, • Take an active role in Boston-based Facebook groups by sharing relevant updates from Meet Boston We believe in the potential within every individual. If you’re passionate about this role, we encourage you to apply even if you do not meet all of the requirements that are listed within this job description. Qualifications: • 3-5 years of experience in social media, digital content creation, or lifestyle/media marketing, • Strong proficiency in short-form video production, editing, and platform-native content (Reels, TikTok, etc.), • Experience capturing and producing social-first photography and visual assets, • Demonstrated ability to write engaging, voice-driven captions optimized for different platforms, • Deep fluency in social media trends, formats, audience behavior, and emerging content style, • Comfortable working in fast-paced production environments, including on-site shoots and live events, • Strong creative judgment with an eye for visual storytelling, pacing, and brand alignment, • Ability to manage multiple projects simultaneously while maintaining attention to detail, • Experience tracking performance metrics, interpreting social KPIs, and applying insights to content strategy, • Excellent organizational, communication, and cross-functional collaboration skills, • Self-starter with the ability to work both independently and within a collaborative production team, • High level of professionalism, adaptability, and comfort in a dynamic, evolving environment, • Willingness to work a flexible schedule, including shoots, events, nights, and occasional weekends, • Proficient with standard digital tools and able to quickly learn new platforms and workflows, • Alignment with NESN’s core values, including creativity, accountability, teamwork, and audience focus The expected salary range for this position is $60,000 to $72,000 annually. The final offer will be determined by a variety of factors, including the candidate's experience, knowledge, skills, and internal equity. We believe that when team members feel supported, they are more engaged, productive, and innovative. If you're looking for a workplace that celebrates people and their personal and professional growth, you've come to the right place. Some of the benefits we provide include: • Medical and Dental plans which are currently funded by NESN at approximately 85%, • Pre-Tax HSA, FSA and Dependent Care Account, • 401(k) plan with employer match of 100% up to the first 6% of compensation, 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%., • Life Insurance, AD&D, Short and Long-Term Disability which are currently 100% funded by NESN, • Paid parental leave, • Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year, • Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID, • Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events., • Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers., • MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work, • Travel Assistance & ID Theft Protection, • Estate Guidance - The Hartford helps employees protect their family’s future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire., • Additional Perks & Employee Discounts - As a NESN employee, you are eligible for other discounts & perks such as pet insurance, tickets, travel, dry cleaning, mobile phones, and much more! Who We Are NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. As of 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is an Equal Opportunity Employer (EOE) committed to fostering a diverse, inclusive, and equitable workplace. We prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability status, protected veteran status, or any other characteristic protected by federal, state, or local law. NESN is dedicated to providing reasonable accommodations to qualified job applicants with disabilities. If you need an accommodation to participate in the application or interview process, please contact our HR team at or 617-536-9233. NESN participates in the E-Verify program, a service of the Department of Homeland Security (DHS) and Social Security Administration (SSA), to confirm the employment eligibility of all newly hired employees. All offers of employment are conditioned upon successful completion of the E-Verify process. Learn more at .