Integrated Media Account Executive
il y a 19 jours
New Orleans
Job Description Job Title: Integrated Media Account Executive Location: New Orleans, LA Georges Media is the proud parent company of The Times-Picayune and NOLA.com, iconic news and information sources deeply rooted in the New Orleans community. For generations, we've been dedicated to providing vital local journalism and connecting businesses with their customers. We are committed to innovation and offer a dynamic suite of print and digital advertising solutions to help local businesses thrive in today's evolving market. Join a team that values community, integrity, and the power of local media. Position Summary: Georges Media is seeking a motivated and results-oriented Integrated Media Account Executive to join our New Orleans sales team. This role is focused on empowering local Small to Medium-sized Businesses (SMBs) by providing them with a comprehensive suite of advertising solutions. You will leverage the trusted reach of The Times-Picayune (print) and the dynamic digital capabilities of NOLA.com, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising, digital display, digital video, and more. The ideal candidate will be a strategic thinker with a passion for local business, a consultative sales approach, and a drive to help New Orleans SMBs achieve their marketing goals and grow their business. Key Responsibilities: • Identify, prospect, and cultivate new business relationships with SMBs throughout the New Orleans metropolitan area., • Conduct thorough needs assessments with local business owners and marketing decision-makers to understand their specific challenges, objectives, target audience, and budget., • Develop and present compelling, customized integrated advertising proposals that strategically combine our print (The Times-Picayune) and digital (NOLA.com, SEM, SEO, Social Media, Digital Display, Digital Video) solutions to meet client needs and deliver measurable results., • Clearly articulate the value proposition of print advertising in The Times-Picayune, including its reach and credibility within the local market., • Educate clients on the benefits and application of various digital marketing services, including SEM, SEO, social media strategies (e.g., Facebook, Instagram, LinkedIn), digital display, and video advertising to enhance their online presence and lead generation., • Negotiate advertising contracts and terms to close sales and achieve/exceed monthly and quarterly revenue targets., • Serve as the primary point of contact and trusted advisor for SMB clients, building strong, long-term relationships through exceptional service and proactive communication., • Collaborate with internal teams (e.g., ad operations, creative services, digital fulfillment) to ensure seamless campaign execution, trafficking, and performance., • Monitor, analyze, and report on campaign performance, providing clients with actionable insights and recommendations for optimization and future strategies., • Stay current with local market trends, industry best practices, competitor activities, and emerging advertising technologies relevant to SMBs., • Maintain accurate and up-to-date records of all sales activities, client interactions, and pipeline status in CRM software (e.g., Salesforce)., • Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field; equivalent professional experience will be considered., • Minimum of 1-3 years of sales experience, preferably in media/advertising sales, with a focus on SMB clients. Experience selling print and a range of digital advertising solutions (SEM, SEO, Social Media, Display, Video) is highly desirable., • Demonstrable track record of meeting and exceeding sales quotas., • Strong understanding of the New Orleans local business community, market dynamics, and cultural nuances is highly preferred., • Digital Marketing Acumen: Solid understanding of digital advertising solutions including SEM (e.g., Google Ads), SEO principles, social media marketing (across platforms like Facebook, Instagram, LinkedIn), digital display advertising, and video advertising., • Print Media Knowledge: Familiarity with the benefits and sales process for newspaper/print advertising., • Consultative Selling: Ability to deeply understand SMB client needs and position integrated advertising solutions as strategic tools to solve their business challenges and achieve growth., • Communication Skills: Exceptional verbal, written, and presentation skills, with the ability to clearly explain complex solutions to diverse SMB audiences., • Negotiation & Closing: Strong negotiation skills with a proven ability to close sales effectively., • Relationship Building: Excellent interpersonal skills with a genuine ability to build rapport, trust, and lasting partnerships with local business owners., • Analytical & Problem-Solving: Ability to analyze campaign data, identify trends, and develop creative solutions to meet client objectives., • Organizational & Time Management: Excellent organizational skills to manage multiple accounts, prioritize tasks, and meet deadlines in a fast-paced environment., • Tech Savvy: Proficient in using CRM software and MS Office Suite (Word, Excel, PowerPoint)., • Local Market Passion: A genuine interest in the success of New Orleans SMBs and the local community., • Competitive base salary with an attractive commission structure., • Comprehensive benefits package (Health, Dental, Vision, 401k)., • Opportunity to represent trusted and influential local media brands (The Times-Picayune and NOLA.com)., • A dynamic and supportive team environment with opportunities for professional growth and development., • The chance to make a real impact on the success of small and medium-sized businesses in the vibrant New Orleans community. The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply. Salary: Commensurate with experience Benefits: Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.