Marketing and Social Media Specialist
14 days ago
Colorado Springs
Job Description Marketing & Social Media Specialist— Job Description Overview The Marketing & Social Media Specialist leads the strategy, execution, and optimization of all brand marketing and social media initiatives. This role blends creative vision with data‑driven decision‑making to grow brand awareness, deepen audience engagement, and drive measurable business results. The ideal candidate is a strategic thinker, a strong storyteller, and a hands‑on leader who thrives as an independent self-starter. Key Responsibilities Marketing Leadership • Coordinate with Executive Management to help develop and oversee the Company’s integrated marketing strategy across digital, social, email, content, and paid media., • Lead brand positioning, messaging, and creative direction to ensure consistency across all channels., • Manage and implement campaigns from concept to execution, including timelines, budgets, and performance tracking., • Collaborate with cross‑functional teams (design, strategic partners, operations, etc) to align marketing initiatives with business goals., • Analyze market trends, customer insights, and competitive landscape to identify growth opportunities., • Own the social media vision, strategy, and content calendar across all major platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, YouTube, X)., • Create and oversee high‑quality, on‑brand content including video, graphics, copy, and campaigns, including coordinating with store Team members on execution., • Monitor social trends, platform updates, and emerging technologies to keep the brand ahead of the curve., • Maintain and Build website to be consistent with all marketing strategies., • Manage community engagement, including responding to comments, messages, and brand mentions., • Lead, mentor, and grow a team of marketing and social media professionals., • Manage relationships with agencies, freelancers, influencers, and brand partners., • Build dashboards and reporting frameworks to measure campaign performance., • Present insights, recommendations, and results to executive leadership., • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)., • 1–10+ years of experience in marketing., • Proven success managing social media strategy for a brand or organization., • Strong understanding of digital marketing, content creation, analytics tools, and paid media., • Exceptional communication, leadership, and project‑management skills., • Creative mindset with the ability to translate ideas into compelling content., • Proficiency with tools such as Microsoft Office 365, Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, Canva, Adobe Creative Suite, or similar., • Experience with SEO, SEM, and email marketing platforms., • Strong, consistent brand presence across all digital channels., • Measurable growth in engagement, reach, and conversions., • High‑performing marketing campaigns that support revenue and brand goals., • A motivated, high‑output marketing mindset.