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We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth
The Assistant Director of Youth Services plays a vital role in supporting the overall mission of the Shorefront Y, fostering year-round youth engagement, cultivating teen leadership, planning and managing day camp programming that reflect Jewish values, ensuring impactful experiences for campers, teens and staff. Key Responsibilities Camp Leadership · Design and implement a comprehensive camp curriculum that aligns with Jewish traditions, values, and culture. · Ensure the integration of a variety of activities such as music, arts, science, sports and more into the daily camp experience. · Mentor youth interested in joining camp staff in leadership roles, preparing them for future positions within the camp structure and beyond. · Assist in the recruitment, hiring, and provide ongoing mentorship to specialists, ensuring they are prepared for their roles. · Provide support to the Camp Director with day-to-day operations, including scheduling, budgeting, and logistics. · Act as a liaison between campers, parents, staff, and community partners to address concerns and provide clear communication. · Assist in marketing and outreach efforts to promote camp enrollment and program success. · Step into the role of Camp Director when needed during their absence. Year-Round Teen Program Development & Engagement · Develop and lead year-round programs that target teen engagement. · Plan and facilitate events, workshops, and social gatherings aimed at building a strong teen community. · Work closely with local schools and community organizations to expand outreach and increase teen participation. · Utilize social media and other digital platforms to promote year-round teen programming, creating a continuous connection between camp seasons. · Design and facilitate leadership development initiatives and workshops that focus on team-building, conflict resolution, public speaking, and mentorship. · Ensure that programming reflects Jewish values. Community Engagement and Networking · Play a key role in planning, promoting and facilitating all Shorefront Y community events. · Attend and represent the Shorefront Y at relevant community events, conferences, and gatherings. Qualifications · Experience in camp leadership, youth programming, or Jewish education. Bachelor's degree in Education, Jewish Studies, Youth Development is a major plus! · Proven ability to develop and implement engaging programming for children, teens, and staff. · Excellent leadership and supervisory skills, with experience mentoring staff and young leaders. · Exceptional communication, organizational, and problem-solving abilities. · Strong knowledge of Jewish traditions, values, and practices, with a passion for fostering Jewish identity in youth. · Ability to work both independently and collaboratively in a fast-paced, dynamic environment. · Proficiency in social media and digital engagement tools. Personal Attributes · Passionate about camping and youth engagement. · Creative, with the ability to develop innovative programs and activities. · Strong interpersonal skills with the ability to build relationships with teens, staff, parents, and community members. · Committed to the mission and values of the Shorefront Y, with a focus on community-building, leadership, and Jewish life. · Flexible and adaptable, with the ability to manage multiple projects and responsibilities year-round Compensation and Benefits Salary: 55K-65K Commensurate with experience. To apply, please submit a resume and cover letter
We are looking for a VIRTUAL design intern working under a head brand and Graphic Designer to help with project design asset edits for websites and graphic design brand projects. Design creation and video editing, with some knowledge in Adobe programs( Photoshop, Illustrator, After Effects) Final Cut Pro, Logoist and Wix. Hours are flexible based on work edits. As things grow and build, pay WILL increase. Zoom, Facetime checkins and will be required from time to time. Fun great working partnership and collaboration. This position can be for those who want to learn and work under a brand manager to learn brand management and design.
Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!
Care Management is a service model designed to ensure comprehensive communication and coordination among all caregivers involved in a resident's care. A designated "care manager" takes the lead, overseeing and providing access to the necessary services to address the resident's needs, preventing hospitalizations, maintaining health, and ensuring stability. The Care Manager is responsible for providing and coordinating services for their assigned caseload. This involves guiding program enrollees and their legal guardians through the healthcare system, addressing access issues, building relationships with service providers, and monitoring interventions and outcomes.