Marketing Manager
hace 15 días
Dallas
Job Description Dallas Market Center is looking for a dynamic and data‐driven Marketing Manager, Demand Generation to lead strategic marketing efforts that attract and engage prospective permanent and temporary exhibitors across our trade show portfolio. In this role, you’ll develop and optimize multi‐channel campaigns—spanning email marketing, automation workflows, prospecting content, and digital experiences—to drive awareness, generate qualified leads, and support leasing growth. As the primary marketing partner to our Leasing team, you’ll collaborate closely with cross‐functional marketing groups to deliver smart, targeted programs that strengthen our pipeline and contribute directly to company revenue goals. Position Description: Exhibitor Prospecting Marketing • Develop and execute marketing plans that support exhibitor/brand prospecting goals across permanent and temporary leasing., • Partner with Leasing leadership to understand priority industries, audiences, events, and growth objectives., • Own the creation, scheduling, and deployment of email marketing campaigns to prospective exhibitors/brands., • Build and manage email campaigns within marketing automation tools (Salesforce and/or HubSpot experience preferred)., • Build and maintain audience segmentation within marketing automation platforms., • Manage lists, workflows, and automated journeys to support prospecting and engagement goals., • Build, test, and optimize Salesforce workflows and automation programs., • Ensure data hygiene, segmentation accuracy, and targeting alignment with demand generation objectives., • Work within Salesforce to manage campaign assets, testing, and deployment., • Outline, manage, and deploy trade show, leasing, and media prospectuses in partnership with Leasing and Creative., • Oversee strategy and execution of website marketing updates focused on prospective exhibitors/brands., • Build and maintain a schedule of website updates., • Identify opportunities to improve conversion, messaging clarity, and prospect experience., • Make website updates through the site CMS, Kentico., • Partner with web and digital teams to launch and optimize lead capture forms and landing pages., • Work cross-functionally with Marketing project management, creative, content, and digital teams to execute integrated campaigns on time and on brand., • Manage timelines, priorities, and deliverables across multiple concurrent projects., • Track and report on performance of all owned and paid marketing assets., • Develop and maintain dashboards to measure engagement, conversion, and lead performance., • Analyze campaign results and apply insights to improve future performance., • Test and optimize campaigns through A/B testing, personalization, creative, timing, and targeting., • 3 – 7 years experience, • Experience with Marketing automation platforms like Pardot and/or HubSpot, • Experience with Salesforce/Pardot a plus, • Office Environment- Ability to sit for vast majority of work shift. At Dallas Market Center, you’ll join a collaborative team that values creativity, innovation, and client success. You’ll work with leading brands, contribute to high‐visibility events, and grow your career in a dynamic, supportive environment all while managing a robust book of business with room to expand. Benefits: • Medical, Dental, Vision, and Pet Insurance, • Life and AD&D Insurance at no cost, • 401(k) with company match, • Paid time off and holidays, • Employee discounts at food outlets onsite, including Starbucks, • Wellness offerings such as flu shot clinics and CPR certification, • Free, covered parking with secure card access, • Access to private events such as trade shows, sample sales, and seminars Company DescriptionDallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home decor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. Benefits -\tMedical, Dental, Vision, and Pet Insurance -\tLife and AD&D Insurance at no cost -\t401(k) with company match -\tPaid time off and holidays -\tEmployee discounts at food outlets onsite, including Starbucks -\tWellness offerings such as flu shot clinics and CPR certification -\tFree, covered parking with secure card access -\tAccess to private events such as trade shows, sample sales, and seminarsDallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home decor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year.\r\n\r\nBenefits\r\n•\tMedical, Dental, Vision, and Pet Insurance\r\n•\tLife and AD&D Insurance at no cost\r\n•\t401(k) with company match\r\n•\tPaid time off and holidays\r\n•\tEmployee discounts at food outlets onsite, including Starbucks\r\n•\tWellness offerings such as flu shot clinics and CPR certification\r\n•\tFree, covered parking with secure card access\r\n•\tAccess to private events such as trade shows, sample sales, and seminars