Marketing Analyst
hace 4 días
New York
Job Summary Our client, a leading entertainment provider, is seeking a Marketing Analyst to join their team! This role will help manage large-scale, performance-driven campaigns across major social platforms and work closely with internal teams, agency partners, and platform partners to drive subscriber acquisition. The ideal candidate has a strong understanding of the paid social landscape and direct-response marketing, with a passion for testing, optimization, and identifying new opportunities to improve campaign performance. The successful candidate will bring a highly analytical, creative, collaborative, and flexible growth mindset to the role. Core Responsibilities • Support the planning, execution, optimization, and reporting of paid social campaigns with a focus on driving subscriber acquisition and achieving performance goals, • Manage day-to-day campaign execution across major social platforms, including Meta, TikTok, Snapchat, Reddit, and emerging social platforms, • Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities, • Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness, • Support the development, documentation, and implementation of paid social best practices across accounts, • Contribute to the team's testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products, • Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations, • Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners, • Stay current on social and digital media trends and proactively identify opportunities that could benefit subscriber acquisition, • Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners, • Collaborate cross-functionally with teams including Creative, Analytics, Product Marketing, Media Strategy, and other partners to support campaign development and execution, • Build and maintain strong working relationships with internal stakeholders, agency partners, and external platform teams, • Effectively manage multiple campaigns, tests, projects, and priorities simultaneously while maintaining strong attention to detail Required Skills/Experience (Must-Haves) • 3+ years of paid social advertising, performance marketing, digital media, or related experience, preferably supporting large-scale, direct-response campaigns, • Strong hands-on knowledge of major paid social platforms, including Meta, TikTok, Snapchat, and emerging social platforms, • Experience planning, executing, optimizing, and analyzing direct-response/performance marketing campaigns, • Experience managing meaningful paid media budgets and making campaign optimization decisions based on performance data, • Experience with testing and experimentation, including areas such as audience testing, creative testing, campaign structure, bidding and optimization strategies, attribution, conversion lift, or other measurement methodologies., • Strong analytical skills with the ability to interpret campaign data, identify trends, and translate findings into actionable insights and recommendations, • Strong understanding of the digital marketing funnel and the role paid social plays within broader acquisition and performance marketing strategies, • Experience working with agency partners and/or cross-functional internal teams, • Excellent written and verbal communication skills with the ability to clearly communicate campaign performance, learnings, and recommendations, • Strong organizational and project-management skills with the ability to manage multiple campaigns and priorities in a fast-paced environment, • Experience with third-party campaign management or optimization platforms such as Smartly, Airtable or similar tools, • Curious and passionate about social media, performance marketing, emerging technology, and finding new opportunities to drive growth, • Collaborative, adaptable, detail-oriented, and eager to learn in a fast-paced environment, • Strong interest in the entertainment and streaming industry Preferred Skills/Experience (Nice-to-Haves) • Experience within streaming, subscription, entertainment, e-commerce, or another direct-to-consumer business, • Experience working across multiple brands, products, or lines of business, • Familiarity with advanced measurement methodologies such as conversion lift, incrementality testing, attribution testing, or marketing mix modeling, • Experience working directly with social platform partners on new products, betas, or testing opportunities, • Experience working within a large, cross-functional or matrixed organization, • Global or multi-market media experience Work Environment • Location: NYC OR LA (4 days onsite) Compensation & Benefits • Pay Range: The approximate pay range for this position is between $31.00 and $45.00. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums., • Medical, Dental, & Vision Insurance Plans, • Employee-Owned Profit Sharing (ESOP), • 401K offered About KellyMitchell At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice. 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