Head of Field Marketing & Events
5 days ago
New York
Head of Field Marketing & Events About the Role We're hiring our first events and field marketing leader to build Wing’s in person motion from the ground up. You'll own the strategy, the calendar, the budget, and the pipeline that comes out of it. We have products, customers, and a sales team ready to close. What we don't have yet is the in person motion that gets us into the right rooms. That's what you're here to build. You'll run the full playbook: conference presence at major industry events, founder-led dinners, executive roundtables, customer events, brand activations, and the scrappy mid size gatherings where real relationships get built and deals start. A big part of this is creative growth hacking. Not just showing up at conferences, but pulling the right 8 people out of a 5,000 person event for a wine dinner across the street. Renting a suite at a Vegas hotel during a major industry week, stocking the bar, and getting the right buyers in the room. Hosting an intimate chef driven dinner with three target customers and one of our founders. You'll also run bigger productions when it makes sense. 30 to 50 person thought leadership nights, topical salons, curated industry gatherings, marquee booths at the conferences that matter. This is a hands-on operator role to start. We want to see you run a handful of events first, prove the motion, and show the pipeline. From there, we'll invest behind you, adding event coordinators and field marketers so you can shift into a player coach role and scale what's working. You'll have research, content, and ops support from day one. The job is a lot of work, and we know it. The support is real, but the bar is that you own the outcome. Wing is an AI SaaS company, and your job is to turn rooms into customers. Compensation This role is structured with a 50/50 base and variable split. We pay you like a pipeline owner because that's what you are. • Base salary: $100,000 to $115,000, • Target variable: $100,000 to $110,000, tied to pipeline sourced from events and meetings generated, • OTE: $200,000 to $225,000, • Stock Options The variable is uncapped. Over perform and your total comp goes well above OTE. We'll set targets together after the first 90 days, once you have a baseline. The Arc of the Role Phase 1 (first 2 to 4 months): You personally run 6 to 10 high signal events. Conference activations, founder dinners, intimate roundtables, off program experiences at major industry events. Prove the motion and the math. Phase 2: With clear results, we hire underneath you. Likely 2 to 3 people over time. You move into managing and scaling. You're still in the field, but with leverage. Throughout: You have research, content, and ops support from the broader team. You're not doing this alone, but you are the owner. What You're Optimizing For • Building real relationships and meaningful conversations with high fit buyers, • Networking our founders and execs into the right rooms, • Pushing the brand into the conversations that matter in our space, • Discovering customer needs through direct, unfiltered conversation, • Launching new relationships that become pipeline, • Connecting in person, then moving the relationship online and into a sales motion What You'll Do • Plan and execute a calendar of in person experiences: conference presence at 3 to 4 major industry events per quarter, founder dinners, executive roundtables, thought leadership salons, suite takeovers, and customer events, • Own end to end conference execution: registrations, booth design and build, logistics, merchandise, travel, on site activations, and the day of run of show, • Design creative off program experiences around major conferences that pull high value prospects out of the noise and into a real conversation, • Run larger productions when the moment calls for it. 30 to 50 person thought leadership dinners, topical salons, curated industry nights, • Identify the right events, venues, and audiences to put our founders and execs in front of high fit buyers, • Own end to end logistics: venue sourcing, vendor management, contract negotiation, on site execution, follow up, • Curate small, sharp guest lists. The goal is the right 6 to 10 people in the room, not 200 badges scanned, • Support leadership and Sales during speaking engagements, meetings, and VIP moments, • Partner with Sales and Marketing to convert event attendees into qualified pipeline and closed customers, with a clean lead capture to meeting process, • Own event branding and messaging to elevate Wing's presence and position us as an industry leader, • Build repeatable playbooks for each event type so the motion compounds and becomes hand offable as the team grows, • Deploy budget thoughtfully. You'll have real capital to spend, and we'll expect a clear case for ROI, • Deliver post event recaps and report on pipeline sourced, CAC per event, and revenue influenced Creative Examples of What This Could Look Like The point is to be inventive. A few directions worth exploring: • A private dinner the night before a major AI conference, with 8 enterprise AI leaders and one of our founders, hosted at a chef driven restaurant, • A hotel suite takeover during a big industry week, turned into the unofficial hangout for a specific buyer persona, • A marquee booth at a major industry event that becomes the most talked about activation on the floor. Not because of swag, but because of the experience, • A topical salon, 20 people, one provocative question, one moderator, off the record, • A curated wine tasting or tasting menu dinner with a vertical focus (e.g., "AI leaders in financial services"), • A founder hosted breakfast or coffee at a conference for 10 hand picked attendees, • A small group experience tied to something the audience actually wants to do. Golf, a Michelin tasting, a private museum tour, a Formula 1 viewing, a guided whiskey or wine tasting, a cooking class with a known chef, • A "first time in the city" tour for out of town conference attendees, hosted by us, • A 50 person evening event with a marquee speaker, a real topic, and curated networking. The kind of night people text their friends about the next day, • An AI demo night where target customers see real product in action over drinks, no slides, • A roundtable series in 3 to 4 target cities with the same format and rotating local guests, building a community over time The format is flexible. What matters is that the right people show up, real conversations happen, and pipeline comes out the other side. What We're Looking For • 5+ years in field marketing, events, experiential marketing, or in person enterprise sales. Bonus for B2B SaaS or AI, • A track record of sourcing real pipeline and revenue from events, not just attendance numbers, • End to end conference execution experience: you've owned registrations, booth builds, logistics, vendor contracts, and day of troubleshooting, • Creative event instincts: you know how to make a room feel exclusive, design experiences people actually want to come to, and turn a hotel suite into the most interesting place at a conference, • Strong relationships with venues, vendors, restaurants, and conference organizers in major tech hubs (SF, NYC, Vegas, Austin, Florida), • Comfort working directly with founders and execs to design thought leadership content, • Operator mindset: you can book the suite, write the invite, work the room, pour the drinks, and close the loop without needing a team to do it for you, • Comfortable with both strategy and hands on logistics. Shipping boxes, setting up booths, sorting electrical, building the run of show in a spreadsheet, • Budget management experience: invoices, tracking spend, negotiating contracts, • Proficient with CRM tools (HubSpot), • Comfortable with a 50/50 base and variable comp structure tied to pipeline outcomes. You back yourself and you want the upside, • Willingness to travel 30 to 50% and work nights when events demand it, • Self directed and resourceful: you'll have research and ops support, but you don't wait for headcount or perfect conditions. You figure out how to make it work, • Player coach mindset: excited to do the work yourself now, and excited to build and lead a team once the motion is proven Who You Are • You're the person who notices the booth banner is crooked before anyone else does, and you've already fixed it, • You care about what happens after the event. Leads captured, meetings booked, lessons logged. Not just whether it looked good, • You like building the playbook as you go, so the next event runs smoother than the last, • You're as comfortable curating an invite list for an intimate dinner as you are managing a five vendor conference activation, • You lead from the front Nice to Have • Experience marketing to both technical and non technical buyers (CTOs, heads of AI/data, engineering leaders, as well as business and operations leaders), specifically selling SaaS, AI, or to small enterprise, • Existing network in the AI or enterprise SaaS ecosystem, • Background launching a field motion from zero at an earlier stage company, • Hospitality, concierge, or high end events background. You know what makes an experience feel special
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