Web Integration and Experience Specialist
7 days ago
West Valley City
Job Description IFA Brand Team is on the lookout for a versatile, user-obsessed Web Integration & Experience Specialist to join our e-commerce team. If you love building seamless web experiences, connecting systems so data flows where it should, and optimizing sites for real people, this could be your ideal role-especially if rural life, agriculture, and community storytelling speak to you. In this role, you'll connect platforms (CMS, e‑commerce, CRM, analytics), improve site performance and accessibility, and help design user journeys that inform, inspire, and drive action. You'll collaborate with designers, content teams, and IT partners to launch features, fix issues, and make our web ecosystem stronger every sprint. We're looking for someone who's equal parts problem-solver and collaborator-detail-oriented, curious, and comfortable working independently or as part of a cross‑functional crew. RESPONSIBILITIES: Web Strategy & Experience • Partner with creative, marketing, and IT teams to translate business goals into clear website enhancements, • Map user journeys and recommend improvements to IA, navigation, and content layout, • Maintain brand consistency across web templates, components, and micro-interactions, • Connect and maintain integrations across CMS, CRM/marketing automation, e‑commerce, search, and analytics tools, • Implement and troubleshoot APIs, webhooks, and data pipelines (e.g., product feeds, store locators, inventory, event registration), • Collaborate with vendors and internal stakeholders to scope, test, and deploy integrations, • Manage CMS components, templates, and modules; support content authors with best practices, • Publish, QA, and optimize pages for speed, SEO, accessibility, and responsiveness, • Maintain a tidy asset library (media, components, scripts) and enforce naming/versioning conventions, • Own QA for new pages, features, and integrations across browsers and devices, • Monitor uptime, page speed, and error logs-proactively flag and resolve issues, • Conduct accessibility checks (contrast, alt text, keyboard nav, ARIA) and recommend fixes, • Configure and validate analytics tracking, pixels, and tags; maintain a clean data layer, • Build dashboards and reports to track key KPIs (traffic, engagement, conversions, site health), • Run A/B tests and iterate on UX, content, and forms based on insights, • Serve as a go‑to resource for web requests, triaging tickets and prioritizing work, • Train non-technical teammates on CMS workflows and publishing guidelines, • Contribute to sprint planning, backlog grooming, and documentation, • Work cross‑functionally to support retail, agronomy, animal nutrition, and member programs online SKILLS & QUALIFICATIONS: Education & Experience • Bachelor's degree in Web Development, Information Systems, Digital Marketing, or related field (preferred but not required), • Working knowledge and experience with SAP Commerce Cloud, • Hands-on experience with a modern CMS (e.g., WordPress, Sitecore, Contentful, Adobe Experience Manager, or similar), • Experience with CRM's such as HubSpot, Salesforce, Zoho or something similar, • Working knowledge of HTML/CSS and basic JavaScript; ability to read and debug front-end code, • Extensive experience with APIs, webhooks, and integration patterns; comfort using Postman or similar tools, experience with Talon.One a big plus, • Experience with analytics/tagging tools (e.g., Google Analytics 4, Google Tag Manager), pixels, and conversion tracking, • Understanding of SEO fundamentals, sitemaps, structured data, and redirects, • Strong sense for usable layouts, hierarchy, and mobile-first design, • Ability to translate complex requirements into clear, user-friendly components, • Solid grasp of site performance metrics, Core Web Vitals, and optimization tactics, • Familiarity with A/B testing tools, personalization, and funnel analysis, • Clear communicator who can bridge technical and non-technical teams, • Organized, deadline-driven, and proactive in documenting processes, • Experience with e‑commerce platforms or store locator integrations, • Knowledge of schema markup, XML feeds, and product data management, • Basic design skills (Figma/Adobe XD) or the ability to partner closely with designers, • Passion for farming, ranching, rural communities, or retail environments BENEFITS: Competitive compensation, medical & dental insurance, vision reimbursement, generous 401K matching, company-paid life & long-term disability insurance, vacation & sick time, holiday pay and employee purchase discounts. IFA is also closed Sundays and has a family friendly work environment along with other incredible benefits. Ready to turn complex integrations into effortless user journeys? We're excited to see your expertise in action. Lets grow something great together. IFA is an Equal Opportunity Employer Job Posted by ApplicantPro