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Part Time Hybrid with Growth Potential Looking for a dedicated and creative Marketing Assistant to join SheMD part-time, starting with approximately 8-16 hours per week. SheMD is a women’s health medical practice. This role offers a unique opportunity for growth as we expand, with the potential for increased hours as the business scales. The Marketing Assistant will receive a competitive base salary with an exciting bonus structure tied to successful marketing efforts and performance metrics. If you’re a motivated individual who thrives in a fast-paced environment and is eager to make a real impact, we encourage you to apply! Desired Qualifications • Proven experience in developing and executing marketing strategies • Strong writing and communication skills • Ability to develop and implement comprehensive marketing plans • Experience in creating and managing advertising, promotional, and special campaign initiatives • Proficiency in video editing and graphic design • Skilled in copywriting with an eye for engaging and persuasive messaging • Ability to maintain a polished, professional image in all communications • Expertise in social media management, including audience engagement and exposure • Proficient in text message marketing and email platform management Marketing Planning & Strategy • Identify and analyze the ideal target market • Design and execute a lead generation plan • Identify and leverage appropriate marketing channels • Develop and maintain marketing collateral Marketing Financials • Manage and adhere to the marketing budget • Allocate budget across various marketing channels • Track cost per lead and assess ROI for each campaign Marketing Communications • Maintain weekly communication with the owner on strategies and progress • Establish and manage regular communication with the database via email and text • Publish a monthly newsletter • Create and develop all marketing advertisements and consumer-facing messages • Develop targeted marketing campaigns Marketing Operations • Develop content across multiple platforms, including social media, email, and website • Plan and execute promotions and events • Regularly update and manage the website, improve SEO • Design and manage ad campaigns • Create engaging social media content, including posts, reels, stories, landing pages, and thumbnails • Foster community relations and B2B partnerships • Follow up with leads and manage conversion sequences Key Behavioral Traits • Excellent verbal and written communication skills • Adaptable, cooperative, and open to feedback • Holds high personal standards and demonstrates confidence • Detail-oriented with strong organizational skills and follow-through • Able to multitask effectively and adapt to last-minute changes • Demonstrates strong time management; consistently meets deadlines • Self-motivated with the ability to work independently • Thrives under pressure and is solution-oriented • Proactively seeks knowledge and shares insights with the team • Presents a polished and professional image • Strong work ethic and dedication to the success of SheMD

About us: NYC IVF is a growing boutique fertility clinic in the heart of Manhattan. Our mission is to provide individualized, personal care to all our patients. Our luxurious 5th ave location welcomes patients and our in house lab and operating room ensures they never have to leave the comfort of our clinic for treatment. Our testimonials and success rates speak for themselves but we need someone who can effectively promote our value proposition. To Apply: Please submit a resume along with a portfolio (any size, any content type) Responsibilities: We are looking for someone to independently manage all aspects of our marketing in house. Successful candidates are those who are strong in both creative and analytics. Digital Coordinate with our Google Ads/Analytics team to manage and optimize paid ads and keywords Continually optimize SEO and website Create and post new social media content through IG, FB, and Twitter Create newsletters and blog post for our website based on social media research (as above) and scientific research - specifically, breaking down complex procedures into digestible posts Creative Plan campaigns for content on various social media Film videos and take photographs for our online platforms Plan and execute new ideas to engage target demographic, such as in person events Strategy & Analytics Effectively communicate and report analytics and progress to stakeholders Follow and search for trends in IVF (conversations online, frequent questions) to generate original content and campaigns Diagnose current media strategy and develop new strategies to create a clear path forward for increasing patient acquisition Eligibility: Video and photo editing experience Experience in leading digital marketing and analytics Experience in graphic design is a major plus, but we also have templates Motivation to grow our online presence, find ways to translate that to patient volume, and help more people realize their goal of becoming parents Eagerness to learn and write about our field An excellent candidate will have/develop a strong knowledge of our field of work and our clinic Ability to work independently Location: Must be able to come into our Midtown office 2-3 times per week for generating content Otherwise timing is flexible! Compensation and benefits: Salary range $50k depending on skills. Incentive plan based on patient volume generation with a goal of approximately $30k ($80k in total compensation with potential upside depending on performance) Complementary services at our clinic* Tuition assistance* Opportunities for career advancement with our company *Additional eligibility applies