Creative Director
5 days ago
Charlotte
Job Description The Creative Director will help define, refine, and activate our creative vision and set the standard for the brand’s look, feel, and storytelling. This role presents the opportunity to serve as a leader and contributor; a position that lets you both imagine the work and roll up your sleeves to build it. You’ll report to our Head of Brand and serve as a key creative partner in our brand consolidation, our national campaign development, our visual identity redesign, and the buildout of our brand’s expression across every touchpoint. And because we’re modernizing how creative teams work, you’ll also help define how AI fits into our creative workflows, production processes, and tech stack. What You'll Do: * Define and own the creative direction for Renuity across visual, digital, motion, copy, and experiential touchpoints. * Serve as a key stakeholder in our visual identity redesign and help bring that identity to life across every medium. * Partner with our external agencies to co-develop concepts, elevate creative quality, and ensure every expression ladders up to a cohesive national brand. * Hire, mentor, and lead our in-house creative team. * Build the operational backbone of the creative function: processes, workflows, templates, guidelines, and scalable systems. * Help design our creative tech stack and operational tools, including the integration of emerging AI capabilities. * Produce high-visibility creative work and set the standard for creative excellence. * Create design systems, templates, and brand guidelines that ensure consistency, flexibility, and speed across every channel. * Develop assets and toolkits that support both full-funnel marketing and performance-driven creative needs. * Support Marketing, HR, Internal Comms, Ops, Executive Leadership, and other cross-functional teams as their go-to creative partner. * Translate business goals into visually compelling work that drives action and connection. * Collaborate nationally with cross-functional teams – with occasional travel to support brand-led initiatives. * Work closely with agency partners to align on briefs, refine creative concepts, and bring breakthrough ideas to life across channels. What You'll Bring: * 10+ years of multi-disciplinary creative experience, with deep expertise in visual and digital design (motion a big plus) * A portfolio that shows vision, craft, and versatility – you create brand worlds, not just assets. * Experience leading copywriters and shaping verbal expression/narrative direction, even if you’re not the primary writer * A track record of leading or contributing to major brand build, redesign, or campaign initiatives, ideally for large-scale or national companies * Experience building or scaling an in-house creative team or studio * Comfortable working with external agencies – you know how to give clear direction, drive alignment, and elevate the work without heavy-handedness * Strong systems thinking – you know how to turn creativity into repeatable structures that enable scale * Comfortable using AI creative tools and excited to help us define how AI enhances creative workflows and production * Ability to design for multiple purposes – brand storytelling, performance marketing, employee engagement, vendor education, and more About Us: Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country, we operate under the Renuity brand and through a network of trusted regional companies—including Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet America. Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly through strategic acquisitions. Today, we’re focused on unifying our brands, streamlining operations, and delivering exceptional service to homeowners nationwide. We’ve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installation—at competitive prices. At Renuity, you’ll join a dynamic, fast-paced, and collaborative team where your work directly contributes to the company’s success. Our people work closely with executive leadership, embrace innovation, and drive real impact. Whether you’re in the field or at HQ, you’ll be part of shaping the future of home improvement—and building a career you can be proud of. To learn more, visit . #RHB Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact . If you have a question regarding your application, please contact To access Renuity's Privacy Policy, please click here: Privacy Policy