Market President
2 days ago
Stockton
Job Description Our Core Values The credit union is a values-driven organization. Our Core Values are at the center of everything we do and are the driving force behind our mission: We help people and communities prosper. 1. Everyone Counts - We promote a diverse and fair workplace to better serve our Members, Team Members and Communities, fostering an environment of transparency, trust, and respect., 2. Innovate Boldly – We dream big, challenge the status quo, move with agility, and embrace data-driven decisions. We listen and continuously make the impossible possible., 3. Embrace the Fun! – We take joy in our work by welcoming kindness, integrity, and authenticity., 4. Own It – Valley Strong is ours to grow. We hold ourselves accountable to doing our best work every day and are empowered to do what’s right. Position Summary Department Retail Administration The Retail Market President is a key credit union leader responsible for driving market-level growth, operational excellence, and member experience across an assigned geographic market. This role provides strategic leadership to branch and market teams, ensuring alignment with the credit union’s mission, values, and long-term retail strategy. The Market President oversees the full performance of the region—including deposit and loan growth, member acquisition, revenue generation, operational soundness, community engagement, and people development. As a visible ambassador of the credit union, the Market President builds strong relationships with members, community partners, and local organizations, expanding market presence and promoting Valley Strong’s commitment to People Helping People. This role leads through influence, collaboration, and disciplined execution. The Market President ensures that each branch consistently delivers exceptional service, meets market sales and service expectations, maintains compliance and risk standards, and operates with a culture of accountability and empowerment. The leader is responsible for coaching and developing high-performing managers and teams, fostering cross-functional partnerships, and identifying opportunities to elevate member experience and operational efficiency. The Market President plays a pivotal role in shaping local market strategy, providing insight into competitive dynamics, emerging opportunities, and shifts in member behavior. Success in this role requires a balance of strategic thought leadership, operational rigor, and strong cultural stewardship—ultimately enabling the credit union to expand its presence, deepen member relationships, and deliver meaningful financial value to the communities we serve. Essential Duties • Develop and execute a market-level retail strategy aligned to market goals for growth, experience, and community impact., • Monitor market trends, competitive dynamics, demographic shifts, and local opportunities to inform strategic decision-making., • Serve as the primary market ambassador for the credit union, strengthening visibility and influence through community presence, partnerships, and business development activities., • Drive deposit, loan, and revenue growth across branches while ensuring balanced performance and alignment with organizational targets., • Oversee execution of retail sales programs, ensuring consistency, disciplined follow-through, and strong adoption of tools and behaviors., • Evaluate local business development opportunities and support branch leaders in cultivating relationships with members, businesses, and key referral sources., • Ensure branch operations meet compliance, audit, and risk standards while upholding Valley Strong’s expectations for service excellence and operational soundness., • Partner with cross-functional leaders (Operations, Compliance, Risk, Marketing, Contact Center, Digital, etc.) to resolve issues, improve efficiency, and elevate member experience., • Leverage data, dashboards, and KPIs to proactively identify performance gaps, operational risks, or opportunities for process improvement., • Lead, coach, and develop branch managers to build high-performing, engaged teams that deliver consistent sales and service results., • Foster a culture of empowerment, accountability, and inclusivity, ensuring team members feel supported yet challenged to grow., • Provide ongoing leadership development, talent planning, and succession readiness for the market., • Model Valley Strong’s mission, values, and service-obsessed culture in all interactions and decisions., • Champion the delivery of exceptional member experience, ensuring branches consistently meet or exceed experience standards., • Build and maintain strong relationships with community organizations, nonprofits, chambers, and local leaders to expand brand reach and support community impact initiatives., • Represent the credit union at key events, fostering goodwill and strengthening brand presence in the region., • Collaborate with leaders across Retail, Business Services, Home Lending, Wealth Management, Marketing, and Digital to execute integrated growth plans., • Serve as the voice of the market, providing insights on member needs, operational challenges, and opportunities to innovate or enhance the retail model., • Participate in enterprise projects, pilots, and strategic initiatives that advance the credit union’s long-term growth and member experience roadmap., • Set clear expectations and performance standards for branch managers, ensuring consistent goal achievement across the market., • Conduct regular branch visits, performance reviews, coaching sessions, and business reviews to maintain strong cadence and operational discipline., • Hold teams accountable for results while ensuring support, clarity, and resources are in place to drive success., • Performs other duties as assigned. Supervisory Responsibilities Supervisory Responsibilities • Directly supervise Branch Managers within the assigned market, providing clear expectations, coaching, and accountability for performance and professional growth., • Build a strong leadership bench by identifying high-potential team members, supporting development plans, and ensuring succession readiness for critical market roles., • Oversee staffing and workforce planning for the market, including hiring decisions, onboarding quality, talent mobility, and resource allocation across branches., • Conduct formal performance evaluations, compensation recommendations, and promotion decisions in alignment with organizational policies and leadership standards., • Support Branch Managers in navigating complex personnel matters, partnering with HR on team member relations issues, corrective actions, and conflict resolution., • Ensure leaders maintain compliance with labor laws, internal policies, and regulatory expectations related to people management., • Create a culture of trust, empowerment, and psychological safety that enables open communication, strong collaboration, and consistent leader engagement across the market., • Provide timely, constructive feedback and coaching to elevate leadership behaviors, communication effectiveness, and team culture within each branch. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Education Min/Preferred Education Level Description Minimum 4 Year / Bachelor's Degree Or equivalent, from a four-year college or university. Preferred Other WCMS or PCBS or equivalent Experience Minimum Years of Experience Comments 10 10+ years of progressive leadership experience in retail banking or financial services, with demonstrated success overseeing multiple branches, markets, or regions. 5+ years of direct people-leadership experience, including coaching and developing leaders (Branch Managers or equivalent). Proven experience driving market-level growth in deposits, loans, member acquisition, and revenue-producing activities. Experience leading through strategic change, implementing new programs, technologies, or operating models at scale. Strong background building community partnerships and representing a financial institution in local markets. Success working cross-functionally with operations, marketing, risk, contact center, digital, or other enterprise functions. Experience managing multi-site performance using dashboards, KPIs, and data-informed decision making. Language Skills Ability to read and comprehend instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to Members and other Team Members at the organization. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute dividends and interest. Reasoning Ability Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written or oral form. Physical Demands The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The Team Member occasionally must lift and/or move up to 10 pounds. Ability to stand for long periods of time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other Skills and Abilities Must be able to process transactions in an efficient manner. Must be able to communicate policies and procedures to Members in an easily understood and professional manner. Must comply with all Bank Secrecy Act (BSA) and other Anti-Money Laundering (AML) laws and regulations, as they pertain to federal guidelines and internal policies and procedures. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.