Leicester
Senior Marketing Manager/Marketing Lead \n Up to £70-80K plus Bonus \n Leicester (Hybrid) \n \n Ready to lead overall marketing and drive real commercial growth? \n A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content. \n Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents. \n This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance. \n What you'll do \n\n • Own and deliver the overall digital marketing and demand-generation strategy\n, • Lead a team across marketing\n, • Demand generation activities including events, PR, and other GTM techniques\n, • Develop go-to-market campaigns for new AI and technology products\n, • Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta\n, • Develop email marketing, lead nurturing and ABM activity\n, • Drive website CRO, landing pages and A/B testing\n, • Analyse performance, ROI and pipeline\n, • Manage digital marketing budgets and external agencies where required\n, • Identify new opportunities across emerging areas such as GEO, AEO and AI search\n, • Mentor and develop team members while driving best practice\n\n \n What we're looking for \n You'll have 7+ years' digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources. \n \n You'll bring: \n\n • Strong strategic and hands-on GTM/acquisition marketing experience\n, • Proven SEO and PPC expertise\n, • Experience with Google Ads, LinkedIn and Meta\n, • Strong knowledge of B2B lead generation, ABM and marketing funnels\n, • Experience with CRM and marketing automation platforms (HubSpot)\n, • Strong analytical and reporting skills\n, • Experience managing budgets and measuring ROI\n, • Excellent communication, presentation and leadership skills\n, • A commercially focused, data-driven approach\n\n \n *Rates depend on experience and client requirements