Ecommerce Lead
hace 17 días
Chester
Ecommerce Lead - Fast-growing fashion brand Location - Liverpool Zachary Daniels are partnered with a fast-growing, digitally native apparel brand that has built a strong following through performance-led design, community engagement. Known for blending functionality with a clean, elevated aesthetic, the brand creates product designed to move seamlessly with everyday lifestyles. The Role: As Ecommerce Lead, you'll be responsible for driving revenue, optimising performance, and delivering a best-in-class online experience across both website and app. The Ecommerce Lead will sit at the centre of the business-collaborating closely with marketing, CRM, creative, and development teams to ensure trading activity is aligned, effective, and commercially driven. Key Responsibilities: • Lead, manage, and develop a small ecommerce team, setting clear objectives and driving performance, • Own ecommerce trading performance across all markets, delivering against revenue and margin targets, • Monitor and analyse key KPIs including conversion rate, average order value, and traffic, • Own and manage the trading calendar, aligning key moments with wider marketing activity, • Oversee all onsite and app merchandising, ensuring a best-in-class customer experience, • Lead product launches, ensuring accuracy across content, pricing, and imagery while maximising commercial impact, • Drive CRO initiatives, including A/B testing and optimisation of the customer journey, • Collaborate with design and development teams to enhance onsite experience and functionality, • Align closely with performance marketing teams across paid social, PPC, affiliates, and SEO, • Partner with CRM to ensure email, SMS, and app activity aligns with trading priorities, • Brief creative teams on ecommerce requirements for campaigns and launches, • Manage ecommerce platforms, working with internal teams and external partners where required, • Own reporting and dashboards, delivering clear performance insights to senior leadership, • Continuously improve the end-to-end customer journey across all devices, • Identify and implement new tools, integrations, and platform enhancements About You: • 5+ years' experience in ecommerce trading, ideally within a fashion or consumer brand, • Proven experience managing and developing a team, • Strong understanding of ecommerce KPIs and digital trading levers, • Highly analytical, with the ability to turn data into clear, actionable insights, • Commercially minded, with a track record of driving revenue and growth, • Comfortable working in a fast-paced, scaling environment, • Strong communicator, able to collaborate cross-functionally, • Proactive, hands-on, and solutions-focused approach Why Apply: • Join a fast-growing, digitally native brand with strong commercial momentum, • Opportunity to take ownership of ecommerce performance at a key stage of growth, • Work in a highly collaborative, cross-functional environment, • High level of autonomy with the ability to make a tangible impact quickly, • Play a key role in shaping the online customer experience across multiple markets, • Be part of a business that values data-driven decision making and continuous optimisation Work closely with senior leadership, influencing key trading and growth strategies Opportunity to build and develop a team within a scaling, ambitious organisation BH36241