Content Creator
2 days ago
Leeds
Location: Sherburn in Elmet, Leeds Job Type: 5-Days-Over-7 (includes weekends & events) Salary: Starting from 26K - Dependent on Experience About The Motorist The Motorist is one of the UK’s most unique automotive lifestyle destinations—bringing together cars, bikes, food, retail, and events in one venue. Based near Leeds, it’s a hub where enthusiasts, families, and businesses come together to enjoy year-round events, hospitality, and automotive culture. With over 150 events hosted every year, it’s one of the UK’s busiest automotive venues—offering a constant stream of content opportunities across cars, food, retail, garage, and corporate experiences. From supercar meets and bike nights to weddings, corporate events, and a fully operational garage and bodyshop, this is more than a venue—it’s a community and lifestyle brand. The Role We’re looking for a hands-on, creative Content Creator to support and execute content across the entire business. You’ll work closely with the Marketing Executive, who sets campaign direction, priorities, and overall marketing activity—while you bring it all to life through content. This means you’ll focus on creating, capturing, and delivering high-quality content, while strategy, planning, and wider marketing activity are coordinated alongside you. This is an on-site, fast-paced role where no two days are the same. Your work will directly influence footfall, bookings, and brand growth. Key Responsibilities Social Media Content (Core Driver) • Create daily and weekly content across Instagram, TikTok, Facebook, and LinkedIn, • Capture car meets, supercar events, bike nights, • Create food and drink content for the restaurant and café, • Produce content for retail products and merchandise, • Capture garage and workshop activity Event Promotion and Coverage (Critical Focus) • Create pre-event promotional content such as trailers and countdowns, • Attend weekly and large-scale events, • Capture live photo and video content Multi-Department Content Creation You will create content across all areas of the business: Garage and Bodyshop • Repairs, servicing, MOTs, detailing, • Educational and trust-building content, • Dishes, drinks, menus, • Atmosphere and customer experience, • Products, merchandise, and gifts, • Professional, polished content, • Garage: informative and trust-building, • Events: energetic and exciting, • Food: lifestyle-led, • Corporate: polished and professional Brand Storytelling and Community • Feature visitors, members, and car owners, • Create “car of the day” and customer spotlights Photography and Videography • Shoot cars, food, people, and the venue, • Film cinematic automotive content, • Edit fast-paced, social-first videos, • Maintain a consistent visual style Website, Email and Marketing Content • Write blog posts including event recaps and features, • Create landing page content for events and services, • Support and build email newsletters and marketing campaigns, • Plan and create content for regular mailers and announcements, • Optimise content for SEO Community Management & Customer Interaction • Monitor and respond to messages, comments, and enquiries across social platforms, • Engage with the community to build relationships and brand loyalty, • Support customer experience through fast, professional responses Car Clubs, Reviews & Engagement • Assist with car club communications and content, • Support visiting clubs and groups with coverage and promotion, • Capture and share customer reviews, testimonials, and user-generated content, • Help showcase the community and club culture at The Motorist Partnerships & Collaborations • Capture content with brands, car clubs, and corporate clients, • Produce co-branded and sponsored content, • Support cross-promotion Graphic Design & Internal Support • Create simple graphics for social media, events, and promotions, • Support Heads of Department with marketing materials, • Assist with visual assets for campaigns across different areas of the business Analytics and Performance • Track engagement and content performance, • Identify what works best, • Feed insights back into content (working with the Marketing Executive) Trend Awareness • Stay up to date with social media trends, • Follow automotive culture trends, • Adapt quickly to maximise reach What We’re Looking For Essential • Passion for cars or automotive culture, • Strong experience creating social media content, • Videography and editing skills, • Photography skills, • Comfortable working in a fast-paced, live environment, • Experience in events or hospitality content, • Experience creating educational or workshop content, • Basic graphic design skills, • Copywriting or marketing knowledge What Makes This Role Different You are not just a content creator. You are: • A videographer, • A photographer, • An automotive storyteller, • A garage content creator, • A hospitality content creator, • An event coverage specialist Why Join The Motorist • Work at one of the UK’s busiest automotive lifestyle venues, • Create content across cars, garage, food, retail, and corporate, • Clear structure with support from a Marketing Executive, • Huge variety and creative freedom