Head of Retention and Subscription
hace 3 días
Liverpool
Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. Protein Works is a brand with a genuinely loyal community, strong product-market fit, and real growth ambition. Retention is not a support function here - it's a commercial lever, and this role has full ownership of it. You'll be the first person to build this function, with AI at its core from day one. That means real scope, real budget, and real impact on the P&L - not a mandate to run email campaigns and report on open rates. The customer base is large, the data is rich, and the opportunity to compound LTV. If you want a role where retention is taken seriously as a growth driver, this is it. You'll lead our retention strategy with AI at the centre - using intelligent tooling to personalise lifecycle communications, predict churn, and drive LTV at scale. Subscription growth is a core commercial priority, and this hire will shape how we win, retain, and grow it. Success means customers buy more often, stay longer, and choose us over every competitor in their feed. What You'll Own • Own and grow subscription revenue - acquisition into programme, activation, and long-term retention, • Drive LTV across all our of core products, through tailored lifecycle strategies, • Lead CRM end-to-end: flows, segmentation, campaigns, and triggered comms acr...