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Job Title: Sales Manager (SOC Code: 3556) Company: Bimmarc Limited (T/a 99 VietMart) Location: 142 Woodville Road, Cardiff, CF24 4EE Employment Type: Full-Time Annual Salary: £55,200– £56,500 About the Company 99 VietMart, operating under BIMMARC Ltd, is a specialised Vietnamese grocery and retail business based in Cardiff. Since its establishment in 2023, the company has been dedicated to providing authentic Vietnamese and Southeast Asian products to both community and commercial customers across the UK. With a growing reputation for quality, cultural authenticity, and service excellence, the company is now expanding its operations and product range to reach wider markets. About the Role The Sales Manager is responsible for driving overall sales performance in the shop and managing key client base. This role combines hands-on retail sales leadership with strategic sale management, ensuring growth across both in-store and business-to-business (B2B) channels. You will lead the sales team, develop sales strategies and online channels, maintain strong customer relationships, and identify opportunities to increase revenue and brand presence. Key Responsibilities: • Sales & Business Development, • Develop and implement sales strategies for in-store, B2B, and online channels., • Identify, approach, and maintain relationships with B2B clients (restaurants, cafés, offices, catering companies)., • Negotiate pricing, delivery schedules, and service agreements for wholesale clients., • Monitor sales trends, product performance, and customer behaviour to optimise product mix, pricing, and promotions., • Online Sales & Digital Presence, • Oversee 99 VietMart’s online sales channels: website, social media (Facebook, Instagram, TikTok), Google My Business, and delivery platforms., • Ensure accurate and up-to-date product listings and pricing across all online platforms., • Plan and execute digital marketing campaigns, including social media promotions, Google Ads, and email/WhatsApp newsletters., • Analyse online performance metrics and adjust strategies to increase sales and engagement., • Staff Leadership & Training, • Train and coach staff in product knowledge, upselling, cross-selling, and customer service., • Set sales targets and track staff performance, providing feedback and incentives., • Ensure consistent in-store service quality and operational standards., • Promotions & Supplier Coordination, • Plan and execute seasonal and cultural promotions (e.g., Lunar New Year, Mid-Autumn Festival)., • Work with suppliers on co-branded promotions, product launches, and in-store tasting events., • Develop bundled offers and promotional campaigns to increase both retail and B2B sales., • Operational Management, • Monitor inventory levels, identify slow-moving items, and implement strategies to reduce waste., • Report on monthly KPIs including sales performance, online growth, B2B account progress, and customer satisfaction. Qualifications & Skills: • Bachelor’s degree in Business, Marketing, or a related field (preferred)., • 3+ years of experience in retail sales management, account management, or a related role (food industry experience preferred)., • At least B2 English. Bilingual in languages is a plus., • Proven track record of meeting or exceeding sales goals., • Strong leadership, communication, and interpersonal skills., • Excellent organizational, negotiation, and problem-solving abilities., • Experience CRM tools., • Passion for food, customer service, and team success. What We Offer: • Competitive salary with performance-based incentives., • 28 days paid annual leave, • Employee discounts on store products., • Opportunities for career advancement and professional development., • Supportive and dynamic team environment.