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Performance Marketing Lead £65,000–£80,000 DOE Hybrid (Bridgend in Wales) 2 days in the office per week A rare chance to shape and scale digital growth for a high-performing eCommerce group on a global stage. With international expansion underway and a recent acquisition bringing fresh product lines, this is a role packed with upside. You’ll lead the transition from agency-led to in-house marketing and build the entire acquisition function from scratch — with full backing and budget. The Performance Marketing Lead will take ownership of digital performance marketing across Paid Search, Paid Social, and Affiliates. You’ll be central to our client’s ambition to rapidly scale new customer acquisition in the UK, EU, and US — with full control over strategy, hiring, and optimisation. Role Highlights The Performance Marketing Lead will... – Build and execute multi-brand acquisition strategies across Paid Search, Paid Social, and Affiliates – Lead the transition away from agency support, bringing Paid Media fully in-house – Scale channel performance across UK, EU, and US markets with a close eye on CPA and ROI – Integrate a recently acquired brand into the digital portfolio and launch it into key markets – Collaborate cross-functionally with Retention, eCommerce, and Creative teams for end-to-end performance You Will Need The Performance Marketing Lead will bring... – A track record in growing D2C eCommerce revenue through Paid Search and Paid Social – Hands-on experience scaling multi-market campaigns, ideally with multiple SKUs – Mastery of tools like Google Ads, Meta Business Manager, AWIN, Channable, and Shopify – Strong analytical skills to interpret performance data and optimise accordingly – Leadership ability to manage agencies, mentor juniors, and build a team beneath you Why You’ll Love It – £65k–£80k base + bonus and progression into Head of Acquisition – Hybrid setup with flexibility — 2 office days in East Midlands HQ – Build your own team and strategy with real autonomy – Exposure to global markets and exciting brand integrations – Flat-structured, fast-moving culture with room to test and iterate Apply now to take your career to the next level with a pioneering company. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Due to a high number of applicants, we are only able to respond to successful candidates.