As Marketing Manager, you will be responsible for the planning and execution of our marketing strategy, ensuring all activities align with our business goals and brand values. You will oversee campaign development, digital presence, stakeholder communications, and external agency collaborations to drive growth, visibility, and customer acquisition. Key Responsibilities: · Develop and deliver a data-driven marketing strategy aligned with our growth objectives. · Plan, implement, and evaluate integrated campaigns across digital, print, and social media. · Oversee the marketing budget, ensuring Return on our Investment across all activities. · Conduct competitor analysis and market research to shape our positioning. · Manage and enhance brand identity, messaging, and visual content. · Lead website development, SEO, paid advertising, and social engagement. · Liaise with relevant stakeholders to promote our business and, when needed, draft compelling promotional material for the company. · Oversee creation of marketing material including brochures, listings, newsletters, and investor presentations. · Collaborate with internal stakeholders and external agencies to deliver projects. · Consult clients on suitable purchase and rental options aligned with their budget and preferences when appropriate, supporting our service delivery. · Set and track performance metrics (KPIs and ROI) to inform decision-making. · Maintain compliance with data protection and relevant marketing regulations. Knowledge and Skills Required: · Deep understanding of marketing theory, consumer behaviour, and brand development. · Familiarity with the UK property or real estate sector is a strong advantage. · Strong grasp of digital tools, CRM systems, SEO/SEM, email automation, and analytics. · Awareness of legal, data protection and compliance standards in marketing. · Strategic thinker with excellent planning, budgeting, and analytical capabilities. · Confident communicator with experience influencing senior stakeholders. · Experienced in campaign execution, reporting, and continuous improvement. · Skilled in managing third-party suppliers and working across departments. · Ability to lead or manage a small marketing team (depending on business growth). Preferred Qualifications: Degree in Marketing, Business, or related field. Minimum 3–5 years of marketing experience preferably in startups. Why Join Us? -Opportunity to shape a growing property brand from the ground up. -Autonomy to drive meaningful change and impact. -Flexible working and a collaborative culture.
Job overview Ustay Global Ltd, a fast-growing lettings and property management agency with offices in London, Manchester, and China, is hiring a driven Marketing Manager. You'll drive Ustay’s brand visibility and lead generation by developing and implementing engaging, multi-channel campaigns aligned with our expansion goals in both domestic and international markets. Key Responsibilities · Develop and execute creative marketing strategies across digital platforms, social media, email, and offline channels · Manage campaign planning, production, and performance, ensuring alignment with brand identity · Oversee PPC, SEO, email marketing, affiliate partnerships, and property listing promotions · Analyse metrics and consumer insights to optimise campaigns and budget allocation · Collaborate with sales, lettings, and management teams to generate high-quality leads · Coordinate property launches, open days, events, and PR initiatives · Build relationships with external agencies, influencers, and media partners · Manage the marketing budget and measure ROI on all initiatives Who are we looking for (qualifications, experience and skills) · Education: Bachelor’s degree in Marketing, Business, or similar (CIM qualification is a plus) · Experience: at least 2 years in B2C marketing roles, preferably in real estate, property, or retail · Skills & Knowledge: Strong grasp of digital marketing tactics (SEO, PPC, email) Analytical skills for tracking performance (e.g., Google Analytics) Excellent copywriting and visual content planning Proven project management and organisational skills Ability to manage external agencies and PR activity Familiarity with CRM systems and property portals (Rightmove, Zoopla) is advantageous · Personal Attributes: Creative, proactive, excellent communicator, and team player who thrives in a fast-paced environment